WestCoast needs to bring their production side of the game back. It's what helped create us in the 90's and if we brought it back, it would help distinguish us from the rest. Right now we only have the Southern influenced sound, we need more variety and it would be GREAT if the WestCoast brought back that FUNK. I'm not neccessarily talking about "gangster rap," they just need to bring back the production techniques and sounds, synth basslines, Electric Bass, piano, strings, guitar, chords, softer jazzy synth leads (not trance leads like the South).... You just don't hear that musical shit anymore these days and it's because the production game is lacking IMHO. I also feel if the production itself is good, it'll help bring out some real vibe to the lyrics, instead of the stupid ass barking and gibberish we hear these days. Production is HUGE IMO, it's just as important as the lyrics because it helps create the foundation and vibe for the lyrics to sit in. There's a reason why Tupac was so dope, because his production was so dope as well. He had spits no doubt, but I highly doubt he would do the same on a Hyphy beat, Crunk or Snap beat or whatever the fuck kind of Techno-Trance influenced beats there are these days. The vibe just ain't the same.