Atencio's "Reckoning" Post-Mortem
MMAInsider: So, how do you feel about the second show?
Atencio: It was work. (laughs) I can honestly say that without the guys that helped me here, Tracy and Shannon and everyone else that's involved, it would have never happened. But aside from that, we made it through, and I'm extremely happy. The fights were awesome, and the event seemed to go pretty well. There were a few glitches, and this is only my second time. As a team, we're still learning.
MMAInsider: Then you've got this Larry Merchant throwing some crap your way.
Atencio: Yeah, it's just like anything else. You have people who are completely myopic and they're not open to anything, and I think that was his way of trying to hurt us, because (allegations of A $5 million payoff to Oscar De La Hoya) are completely false.
MMAInsider: What are some of the roadblocks you encountered on the way to the show?
Atencio: I think it's just the B.S. of rumors, and having to squash that. And they're so minimal, it really doesn't matter, but it's wasted time. Like the ticket sales, the whole 1500 seats sold, then I heard Arlovski broke his hand the week before. It's just petty little rumors.
MMAInsider: You ever feel like you're damned if you do, damned if you don't?
Atencio: I always feel like that. Always.
MMAInsider: There was a report on Yahoo! Sports that your paid attendance was 8,946 for a live gate of $1,512,750. Are those numbers accurate?
Atencio: Not to my knowledge. As far as the numbers, I don't really get into the numbers.
MMAInsider: Is the characterization that Golden Boy does logistics, runs the show, deals with athletic commissions, and Affliction finances the fighter purses, is that accurate?
Atencio: No, that's not accurate. There's definitely things they do, there's things that we're learning, and that's why we brought them on board. Things that they're going to have expertise on that we're just learning.
MMAInsider: How does this partnership work, then?
Atencio: They're handling the back end, the deals, the negotiations when it comes to things like Showtime, and pay per view, and we're doing the marketing what we do well. The matchmaking we do because they come from the boxing industry. If we start doing boxing shows, they'll handle the matchmaking for the boxing.
MMAInsider: Is Affliction in charge of the fighter purses?
Atencio: Yes, we are.
MMAInsider: What are the chances of putting on Arlovski vs. Sylvia now? It would seem like those two have a built in storyline and rivalry.
Atencio: It definitely does seem like one. I'm still trying to catch up on my emails alone. I have 500 emails that I have to catch up on. I've got a lot going on.
MMAInsider: Is Fedor vs. Barnett a lock?
Atencio: I'd like to think so, but I havent even sat down with them and discussed it yet.
MMAInsider: Will your next event be in July?
Atencio: We're shooting for it, we haven't finalized it though. I take it one fight at a time. I just want to focus on each show at a time until we become seasoned at this, and then I'll be able to feel more comfortable to give dates. I like to take things slow. I want to make sure were doing everything right, and when we're not, to fix whatever we're doing wrong.
MMAInsider: Well, you mentioned seasoning, and one of the main things that people are looking at is your payroll. You've said in the past you want to make sure fighters don't look at you as a cash cow. You have most of these guys to three-fight deals, and originally, you said you wanted to put on three fights and no more. Is that one of the things you want to look at moving forward as a promotion?
Atencio: Well, just to correct you, I absolutely choose to stay in this. But the reality of it is that”whether we do” it really comes down to finances. But having said that, the shows are successful in other ways than just that. Our plan is to have four fights a year with Golden Boy, M-1, and Mr. Trump, that's our plan right now. I'm just taking it easy because I want to make sure that each event is methodical on our side. I just don't want to get ahead of myself, get cocky, get arrogant, because I've seen what happens when people do that, and I like to learn from other people's mistakes. Hopefully, I can continue to stay grounded and do that.