They could lower everyone's rent so they have more money to spend elsewhere, thus increasing profits from sales tax & boosting the economy
(I have no idea how the economy works)
The Lobster on Netflix! 0R0 recommended me that one back in 2015 and I really enjoyed it. Beware though, it is a bit strange so keep an open mind
Also just watched Under the Silver Lake and fuckin loved it. Similarly strange, like a lighter version of David Lynch