Going to an extremely liberal college and being a coffee drinker sucked. All of the coffee, on campus, was crazy expensive organic fair trade shit that was $4 a cup for just regular drip. I wanted to start Mike's Blood Beans. Which used the actual blood and sweat of slave labor in the beans. Cost would be like $1 a cup.
It turns out most of the fair trade shit was a scam and the workers were still exploited so all those yuppies paying $4 a cup still fed a fucked up system.
Its spring water, people buy it because it has solids in it that add taste like calcium and salt and silica and shit lol. I prefer water purified by reverse osmosis or evaporation like nestle pure life (same company as arrowhead). So its just water and only water
Truthfully I just drink tap water + brita pitcher 99% of the time, good enough for me