Okay here is what I think from a marketing stand point...and some of you with more knowledge about boxing can feel free to correct any missteps on my factual information but Bob Arum is a fuckin idiot. He has the chance to take a piece off the Mayweather hype machine...but what does he do...shoots himself in the foot by denouncing and trouncing Rigondeaux the closet thing to Floyd Mayweather, cause Adrien Broner ain't it. HBO follows suit with Arum and doesn't want to put on his next fight. Now I know Rigo doesn't speak English...he doesn't have the charisma of Floyd...and is not a young pup...but shit at least use some marketing guile and pit him as the new improved Mayweather 2.0 and take some aspect of similarity between the two fighters and try to make it work. Let's take Golden Boy Promotions CEO Richard Shaefer with his cheesy ass smile...at least he boasts that Lucas Matthysse is the NEW Manny Pacquiao...and when he said it...the boxing world lasered in on the comparison and Shaefer made good with snatching a piece of the hype from Pacquiao's star power. This old fart Arum talks bad about his promoted fighters then has to sell them to the public after he has shown his ass...see Timothy Bradley. Maybe a problem with Rigo is he has no one to fight after Nonito Donair. I will say this in contrast to my opinion...maybe Arum is sending messages through the media like Bill Parcells when he was coaching in the NFL. Bradley all of a sudden came out swinging and almost got Pacquiao'd by Ruslan Provodnikov.