Ice Cube REVEALS the untold story behind nearly leaving his record label and shares profound insights on longevity in hip-hop. In this exclusive interview, the legendary rapper opens up about working with Eazy-E, his approach to maintaining quality music decades into his career, and the power of forgiveness in the industry.
Cube discusses his reconciliation with B-Real, breaks down his creative process, and reveals why he considers his work “fun” rather than just business. The NWA co-founder also shares a surprising story about being denied entry to his own album release party and offers wisdom on selecting business partners.
Plus, hear Cube’s perspective on his new album “Man Down” and why he believes it’s some of his best work yet. Join Sway and the morning show team for this raw, unfiltered conversation with one of hip-hop’s most influential voices.
Speak On It!