There has been several discussions about changing Cena's personality/charcter when he returns from injury. The possibility is because Cena hasn't been connecting with the entire WWE audience, the plan was for him to have the entire fan base enjoy his work, like the way The Rock and Steve Austin did.
There has been a slight mention of a heel turn but that would be a down for the company, as Cena's merchandise sales would drop as he sells very well. So when John returns we may see a different side of him if the plans go through.
There has been a slight mention of a heel turn but that would be a down for the company, as Cena's merchandise sales would drop as he sells very well. So when John returns we may see a different side of him if the plans go through.