I thought it was cool. Mess took it in a different direction & it may not be approved by most of you, but from an unbiased stand point? He's showing creativity and it's a good look for him showing that he can be versatile. And shows he's not your typical cookie cutter rapper that shoots his videos like everybody else.
Plus the song was open and not mentioning any names, which makes it that much more interesting to the listener. It obviously got people talking about it in here, so his marketing plan is already doing it's job in his favor.
Just looking at it from a business stand point.