does anybody know a good webguy becasue the person im using is lagging. the site should be up before the end of the month...until then here is another post that i just recently wrote on 4th of july. Take what you can from it and go get that money!
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The Truth about the Game – The GEEKS Shall Inherit the Earth
Nowadays, the coolest accessory on the hip is not the 40 cal or a throw away 9, but the latest mobile device. The Nerds have officially taken over making all the money in the business because your lazy ass won’t learn HTML. There’s websites making more money via ad dollars than you will EVER see dropping that street album on Koch (RIP Navarre), regardless of how many dollars per unit or album you claim to make. The mega deals involve Internet-savvy entrepreneurs that know how to aggregate the wants and needs of the people on the Internet. While the typical hard-headed & clueless label CEO sits in his office hoping for a magical turnaround in CD sales, the Nerds are counting big stacks and cracking jokes on them in their daily blog entries. Oh revenge is so sweet isn’t it? This era of multi-million dollar moguls may not be up on (nor do they care to) the latest hip hop beef or what Jordan’s are coming out…but they sure know the difference between a bit and a byte and more importantly acknowledge that the business solutions lie within the technology NOT the propaganda.
Don’t mistake the Music Industry with the RECORDING Music Industry. The first is in a boom like no other time in history. Whoever tells you that music doesn’t matter to young kids anymore is highly misinformed. Music is in top demand, just ask the 100 million I-Pod customers…and now the new 700,000 I-phone fiends. Ask the MySpace boys, who built a social network destination off of the concept of providing a promotional platform for budding rock bands and now take in approximately 25 million a month in ad revenue. Ask the touring industry that did record numbers in 2006. Ask the instrument industry that also had a banner year in sales as people find it more interesting playing music than just listening to it. You want to see the hood riot? It won’t take getting beaten by your local crooked cop, just remove the music that accompanies their favorite PlayStation video game and watch Market St. burn to the ground.
The Recording Music Industry on the other hand however is finished. When you have Wall Street Journal running a major story about CD Sales dropping 20% from this time last year (which in itself was a miserable year) in what appears to be a free fall you know the gig is up. The Industry was built on you paying for the right to listen to your favorite music whenever you want achievable only through the purchase of a record. But now you can do that in a variety of ways on the Internet which at first didn’t damage the business too much because you had to be chained to your chair and desktop. THEN the MP3 player took off which allowed people to take those digital files with them basically allowing them to create their own ultimate Mixtape. The need for a CD album started to make less and less sense. The bizarre part of it all is the lack of intelligent dialogue concerning the death of the album format in a music culture mostly driven by talk of record sales and who can out-hustle the competition.
So where is this all going? Let’s take a quick look at the top 3 options floating about
Tech Buy Out – The money and online advantage held by the likes of Microsoft, Apple and Google puts them in the perfect position to take over the Big 3 and turn the business of music from a profit center to a cost center. Only then can the labels go back to what they should really be about in the first place which is discovering and developing new fresh talent instead of bankrolling radio to play the same cookie cutter nonsense that people are fed up with. Great music in turn drives the sales of MP3 players and gives more things for people to talk about amongst each other on the Internet. If this doesn’t happen the tech companies might just launch their own labels completely separate from the majors and then you will see capitalism at its finest.
Subscription Model – All the lawyers in the universe won’t stop people from sharing free music files amongst each other through the Internet. So instead of wasting bread on legal fees maybe its time the majors came together and created one centralized location where all music, new plus catalog can be located and downloaded without any DRM nonsense, high quality and spyware free for a couple of dollars a month. People absorb a monthly cable bill as well as cell phone so why not for music? The I Pod has replaced the CD so the music fans go to LimeWire out of a lack of an official music spot. It’s better to charge a reasonable price at the door and have them eat what they can carry with their hands since now thanks to the Internet you have so much more customers at your feet than ever before.
Free Music – Since the advertising dollar rules everything around us on the Web why not eliminate the charge for music all together and make up the money through innovative commercials. This may never compete with getting $15 bucks an album because there’s no room to screw the artist over but it sure beats getting nothing at all which is what the Industry is facing as the digital single sales cannot keep pace with the CD album decline. So far the labels refusal to give up control to the buyer with that cloudy DRM has stalled this approach so far but we’ll keep an eye on it moving on in the future.
Physical album sales will not disappear tomorrow because of the value attached to a tangible item but its time that music industry professionals come to grips that the “Radio + TV = Album Sales” algorithm is broken and SOLUTIONS is what’s needed in order to survive. No amount of conferences, repetitive email blasts or artist showcases is going to fix the problem if we don’t first learn to respect not only the art form but the business that everybody is depending on to deliver them to financial independence. If we don’t give a damn why should the consumer?
So my sincerest advice to everyone is to walk away from those who are doing it wrong! Don’t do what they do, don’t read what they read, don’t go where they go. It’s obvious they aren’t doing it right, so why emulate their mistakes? You cannot possibly tell yourself that you’re a 21st Century music business guru if you do not give thought to the matter. Shun the urban media because they’ve been paid off to keep the bullshit in front of your face just long enough so you wont beat the powers that be to the punch in the Internet Wilderness. Don’t wait for those outside of the culture to DICTATE to you what’s the next move…analyze, research, come to your own conclusion and bring some innovation to the table and go for it. That’s how the Nerds were able to take over the music business.
DANIEL “DANNY DEE” AGUAYO
THE INDEPENDENT INSIDER
______________________________________________________
The Truth about the Game – The GEEKS Shall Inherit the Earth
Nowadays, the coolest accessory on the hip is not the 40 cal or a throw away 9, but the latest mobile device. The Nerds have officially taken over making all the money in the business because your lazy ass won’t learn HTML. There’s websites making more money via ad dollars than you will EVER see dropping that street album on Koch (RIP Navarre), regardless of how many dollars per unit or album you claim to make. The mega deals involve Internet-savvy entrepreneurs that know how to aggregate the wants and needs of the people on the Internet. While the typical hard-headed & clueless label CEO sits in his office hoping for a magical turnaround in CD sales, the Nerds are counting big stacks and cracking jokes on them in their daily blog entries. Oh revenge is so sweet isn’t it? This era of multi-million dollar moguls may not be up on (nor do they care to) the latest hip hop beef or what Jordan’s are coming out…but they sure know the difference between a bit and a byte and more importantly acknowledge that the business solutions lie within the technology NOT the propaganda.
Don’t mistake the Music Industry with the RECORDING Music Industry. The first is in a boom like no other time in history. Whoever tells you that music doesn’t matter to young kids anymore is highly misinformed. Music is in top demand, just ask the 100 million I-Pod customers…and now the new 700,000 I-phone fiends. Ask the MySpace boys, who built a social network destination off of the concept of providing a promotional platform for budding rock bands and now take in approximately 25 million a month in ad revenue. Ask the touring industry that did record numbers in 2006. Ask the instrument industry that also had a banner year in sales as people find it more interesting playing music than just listening to it. You want to see the hood riot? It won’t take getting beaten by your local crooked cop, just remove the music that accompanies their favorite PlayStation video game and watch Market St. burn to the ground.
The Recording Music Industry on the other hand however is finished. When you have Wall Street Journal running a major story about CD Sales dropping 20% from this time last year (which in itself was a miserable year) in what appears to be a free fall you know the gig is up. The Industry was built on you paying for the right to listen to your favorite music whenever you want achievable only through the purchase of a record. But now you can do that in a variety of ways on the Internet which at first didn’t damage the business too much because you had to be chained to your chair and desktop. THEN the MP3 player took off which allowed people to take those digital files with them basically allowing them to create their own ultimate Mixtape. The need for a CD album started to make less and less sense. The bizarre part of it all is the lack of intelligent dialogue concerning the death of the album format in a music culture mostly driven by talk of record sales and who can out-hustle the competition.
So where is this all going? Let’s take a quick look at the top 3 options floating about
Tech Buy Out – The money and online advantage held by the likes of Microsoft, Apple and Google puts them in the perfect position to take over the Big 3 and turn the business of music from a profit center to a cost center. Only then can the labels go back to what they should really be about in the first place which is discovering and developing new fresh talent instead of bankrolling radio to play the same cookie cutter nonsense that people are fed up with. Great music in turn drives the sales of MP3 players and gives more things for people to talk about amongst each other on the Internet. If this doesn’t happen the tech companies might just launch their own labels completely separate from the majors and then you will see capitalism at its finest.
Subscription Model – All the lawyers in the universe won’t stop people from sharing free music files amongst each other through the Internet. So instead of wasting bread on legal fees maybe its time the majors came together and created one centralized location where all music, new plus catalog can be located and downloaded without any DRM nonsense, high quality and spyware free for a couple of dollars a month. People absorb a monthly cable bill as well as cell phone so why not for music? The I Pod has replaced the CD so the music fans go to LimeWire out of a lack of an official music spot. It’s better to charge a reasonable price at the door and have them eat what they can carry with their hands since now thanks to the Internet you have so much more customers at your feet than ever before.
Free Music – Since the advertising dollar rules everything around us on the Web why not eliminate the charge for music all together and make up the money through innovative commercials. This may never compete with getting $15 bucks an album because there’s no room to screw the artist over but it sure beats getting nothing at all which is what the Industry is facing as the digital single sales cannot keep pace with the CD album decline. So far the labels refusal to give up control to the buyer with that cloudy DRM has stalled this approach so far but we’ll keep an eye on it moving on in the future.
Physical album sales will not disappear tomorrow because of the value attached to a tangible item but its time that music industry professionals come to grips that the “Radio + TV = Album Sales” algorithm is broken and SOLUTIONS is what’s needed in order to survive. No amount of conferences, repetitive email blasts or artist showcases is going to fix the problem if we don’t first learn to respect not only the art form but the business that everybody is depending on to deliver them to financial independence. If we don’t give a damn why should the consumer?
So my sincerest advice to everyone is to walk away from those who are doing it wrong! Don’t do what they do, don’t read what they read, don’t go where they go. It’s obvious they aren’t doing it right, so why emulate their mistakes? You cannot possibly tell yourself that you’re a 21st Century music business guru if you do not give thought to the matter. Shun the urban media because they’ve been paid off to keep the bullshit in front of your face just long enough so you wont beat the powers that be to the punch in the Internet Wilderness. Don’t wait for those outside of the culture to DICTATE to you what’s the next move…analyze, research, come to your own conclusion and bring some innovation to the table and go for it. That’s how the Nerds were able to take over the music business.
DANIEL “DANNY DEE” AGUAYO
THE INDEPENDENT INSIDER
