ESPN 30 for 30 "Straight Outta L.A." **Raider Fans**

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Jul 25, 2007
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#1
Airs tonight at 5pm westcoast time. Directed by Ice Cube

http://30for30.espn.com/film/straight-outta-la.html




In 1982, Raiders owner Al Davis beat the NFL in court and moved his team from Oakland to Los Angeles. With a squad as colorful as its owner, the Raiders captivated a large number of black and Hispanic fans in L.A. at a time when gang warfare, immigration and the real estate boom were rapidly changing the city. The L.A. Raiders morphed into a worldwide brand as the team’s colors, swagger and anti-establishment ethos became linked with the hip-hop scene that was permeating South Central Los Angeles. Rapper-turned-filmmaker Ice Cube was not only witness to this evolution, he was also a part of it. As a member of the notorious rap group N.W.A, Ice Cube helped make the silver and black culturally significant to a new generation and demographic. Still a die-hard Raiders fan, Cube will explore the unlikely marriage between the NFL’s rebel franchise and America’s glamour city and show how pro football’s outlaw team became the toast of La La Land.
 
Oct 23, 2009
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Not a Raiders fan but I'm gonna check it out. I like what they're doing with these 30 for 30...should be interesting how Ice Cube puts the spin on Al Davis.
 
Jul 29, 2002
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Barney: Raiders' turbulent years in LA the subject of ESPN documentary
By Chuck Barney
Contra Costa Times

Posted: 05/10/2010 12:38:00 AM PDT


Rap artist and filmmaker Ice Cube is still a diehard Raiders fan. «1»A long, ghastly nightmare. That's how we Bay Area devotees of the Raiders regard the 13 years our nomadic football team wasted away in Los Angeles.

Ah, but for hip-hop artist and filmmaker Ice Cube, those were the glory days — a period in which he not only formed a lasting bond with the Raiders, but also helped to make the silver and black culturally viable to a new generation and demographic.

In the provocative ESPN documentary "Straight Outta L.A.," Ice Cube chronicles the Raiders' tumultuous Southern California tenure (1982-94) while examining how the team's renegade swagger captured the imagination of the fledgling gangsta rap community.

As director, he certainly does his homework, piecing together interviews with football greats like Howie Long and Marcus Allen alongside the contributions of rappers, journalists, cultural experts and even crusty Raiders owner Al Davis. It's all interwoven with liberal doses of his own perspective.

"My first impression of the Raiders was that they were violent and a little rough around the edges," Ice Cube says in voice-over narration. "And I think that's what I liked about them."

The film's title is a play on "Straight Outta Compton," the chart-topping album by N.W.A. that launched the gangsta rap revolution with explicit lyrics that reflected the rising anger of urban youth.

Ice Cube and his N.W.A. cohorts, looking to add that extra touch of menace, routinely donned Raiders apparel for photo shoots and music videos and the look caught on. Suddenly, kids who didn't know a nickel defense from a 50-cent piece were rocking the Raiders gear and turning the "outlaw" franchise into a lucrative, worldwide brand. As rapper Snoop Dogg points out, "The hip-hop nation fueled the Raider nation."

But the tale has a dark side. Gangs started associating with Raiders colors and an element of thuggery became prevalent in the Los Angeles Coliseum, prompting families to flee in droves. The Raiders lost a lot of games, as well as the city's love, and high-tailed it back to Oakland.

Lacking a full-blown commitment to excellence, "Straight Outta L.A." doesn't provide much in the way of fresh insight. And it could stand a little less self indulgence on the part of its director. Overall, however, it's a brisk, compelling, well-told tale that carries some nostalgic value for fans of both music and football (There's nothing like clips of the 1983 Super Bowl triumph to ease the pain of recent Raider ineptitude).

The highlight of the film is Ice Cube's interplay with Davis who, with a near-skeletal frame, looks awfully terrifying these days — and not in a notorious, Darth Vader kind of way. Still, even at 81, Davis comes across as the combative rebel as he gruffly recalls his many legal brawls with the NFL and city officials.

But it's Ice Cube who gets in the last punch with a ludicrous closing statement that will have Bay Area Raiders fans rolling their eyes. "One thing I know for sure," he says. "The silver and black might call another place home, but the Raiders will always belong to L.A."









^^^^^wow @ the horse shit at the end of the article
 
Jun 1, 2002
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LA made the Raiders the Raiders, bro... dont hate.

espn 30 for 30 is always spot on.. i loved "The U" and the "Broad Street Bullies" jawns
THAT'S PLAIN AND SIMPLE BULLSHIT. THE RAIDERS WERE THE RAIDERS, LONG BEFORE THEY EVER WENT TO LA. IF ANYTHING, WHEN THEY MOVED TO LA, DESPITE THE 1 SB WIN, THEY GOT COLLECTIVELY SOFTER.

NOW NWA TURNED THE RAIDERS INTO A GLOBAL BRAND.. BUT THAT'S ANOTHER STORY.
 

j19

Sicc OG
Oct 23, 2008
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3 stars out of 5.....didnt want to hear snoop talk about the Raiders & ice cube saying "uh ahh umm" all the damm time...lol didnt Al Davis say something like "we got all the bro's" this guys face is all fucked up
 
May 9, 2002
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THAT'S PLAIN AND SIMPLE BULLSHIT.
Youre not looking at it with a business mind. Which is funny, becuase the NFL is a BUSINESS ORGANIZATION.

THE RAIDERS WERE THE RAIDERS, LONG BEFORE THEY EVER WENT TO LA.
True, but they werent shit MARKETING wise until LA got ahold of them.

IF ANYTHING, WHEN THEY MOVED TO LA, DESPITE THE 1 SB WIN, THEY GOT COLLECTIVELY SOFTER.
Which is irrelevant to this conversation.

NOW NWA TURNED THE RAIDERS INTO A GLOBAL BRAND.. BUT THAT'S ANOTHER STORY.
Yes they did....but it was BECAUSE the Raiders were in LA at the time. Had the Raiders still been in Oakland, that NEVER would have happened for MANY reasons. So when Cube says that, he is correlating the business side of it.

So technically, he is right...the Raiders OWE LA for their BUSINESS success.

Lets keep it all the way one hundred here...who outside of Oakland would give two flying FUCKS about the Oakland Raiders? No one. LA made them a household name, period. Just like the Chicago Bulls, the NY Yankees, NY Giants, and LA Lakers.