JDS is somewhat getting shafted in this one, IMO. His resume at HW is just as impressive, if not more impressive, than any of the young HW's...and he was guaranteed a title shot. Now he has to fight another top level guy, and go through an entire season of TUF.
Sure, great exposure...
IMO, with the new WEC merger...I would have had Dominic Cruz vs Urijah Faber as TUF coaches...would have been a great chance to get the smaller divisions some exposure, plus I think it would have made for an entertaining season since they hate each other.
JDS speaks limited English (though its pretty good compared to others) and Brock just isn't a people person, period.
That said, I'll still be watching.