Universal Music Forms Agreement with SoundCloud
SoundCloud, a streaming music site that has clashed with the music industry as it grows more popular, has struck a long-awaited licensing deal with the Universal Music Group.
The deal, to be announced Wednesday, will give SoundCloud access to Universal’s catalog and let those artists make money from advertising when their songs are played on the free service, which is used by 175 million people around the world each month.
Last month, SoundCloud reached an agreement with PRS for Music, a British songwriters’ agency, ending a copyright infringement suit. Among the major powers of the music world, SoundCloud has already secured deals with 20,000 indie labels and Warner Music Group; Sony is now the only one of the three majors with whom SC has not established a partnership.