The Music Run™ Brings the Beat to Los Angeles This January 2016
Get ready to rock L.A. – The Music Run™ powered by 24 Hour Fitness, the ultimate 5K run and music festival, is bringing the beat to the LA Fairplex in Pomona on Saturday, January 9, 2016.
L.A. is one of over 40 cities in over 18 countries that The Music Run™ will be introduced to in 2016, making it one of the fastest growing fun run events of its kind worldwide.
The Music Run™ empowers participants to control the soundtrack of the run by voting for their favorite songs in the build up to the event. Voting is via a ‘Music Voting App’ created in conjunction with digital music partner, Spotify. The songs with the most votes make the official run playlist. On event day, runners experience the world’s loudest 5K running course, known as ‘The Sound Track.’ Over 120 speakers pump out the most popular songs voted by participants across 5 interactive and music themed zones – rock, pop, old school, hip hop and dance. The run will end with the ultimate after-run music festival, featuring live bands, world class DJs, dancers, laser lights, LED screens, chill out zones, giveaways and plenty more.
“The Music Run is an experience that’s encouraging people to live an active and healthy lifestyle that’s fun. It represents a new generation of fun run events, where participants can actively shape and share in the experience they have at the event,” said Tom Lapcevic, Executive Vice President, 24 Hour Fitness. “The Music Run™ combines music and running in an immersive and social way, leaving runners feeling energized and uplifted. We are excited to be bringing it to L.A. and know that music runners here will love our interactive run course, the music festival and local music acts involved.”
Created by Fresh Events Global, The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. The event has already been experienced by more than 100,000 participants across 12 events and 9 countries from Singapore to Hamburg. With an established following in Asia, 2016 will see further global expansion with events planned across Europe, Africa and the Middle East and to over 20 cities across the U.S., with Los Angeles serving as the national debut event.
Participants can register for the event by visiting TheMusicRun.com. Registration starts at $30 and Kids under 5 are free.
Silverback Enterprises will host events in North America with current partners Lagardere Sports & Entertainment running events in Europe, World Sport running events in South Africa and the United Arab Emirates, Exceed Sports & Entertainment running events in Asia and Baseline Ventures running events in India.