Following the release of his latest track “No Diamonds”, Halal Gang member SAFE unveils a cinematic new visual for his 2017 single “New Regime”,directed by Kid Studio. “New Regime” is driven by a dark beat and SAFE’s pointillist use of Autotune, and the accompanying visual complements the song’s tone with ominous scenes of the SAFE’s hometown city.
SAFE opens the video with the bold statement that he’s moving on from Toronto, expressing, “As much as I do want to be in the city, I feel like there’s nothing for me here. I feel like I’ve already established myself there.”
In the video, SAFE takes you through a rarely documented side of Toronto, portrayed through grainy black-and-white landscape shots. As the song’s momentum builds, so does the video’s, switching from a lonely cemetery to a chaotic, unsubtle reference to policing, and then to an almost-triumphant takeover of a baseball diamond.
The 20-year-old Toronto-bred artist began writing lyrics at the age of 13 and in 2015, he started uploading his tracks to Souncloud. Early on, he caught the attention and support of OVO’s Drake and within nine-months of posting his first record, he sold out Toronto’s Mod Club. He has previously collaborated with Bibi Bourelly, Ramriddlez, Eric Dingus, Smoke Dawg, and more.
Along with a few records released over the past year, “New Regime” will be a featured single on SAFE’s forthcoming project STAY, due out later this summer. Of the project SAFE expresses, “STAY bridges between my past projects and my new work.”
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