Chinx’s #Yay Apparel Brand Releases Fall/Winter 2015 Collection
New York, NY, September 16th, 2015 – As Seen on Complex.com, Four Kings Management is proud to announce the release of the Yay brand. The apparel brand premiers with the Fall/Winter 2015 collection.
The Fall/Winter line pays homage to YAY’s founder, Lionel “Chinx” Pickens and includes trendy urban pieces for men and women. The collection features varsity jackets, logo inspired sweatshirts, hats, and more. #YAY is much more than a catchphrase; it is cementing its place as a lifestyle. The YAY Brand offers retailers and fans alike the chance to keep the legacy of Chinx alive through his vision.
“Anyone that knows Lionel knows he’s always been fashion forward. The release of the Fall/Winter collection allows us to introduce his dream of a clothing line to the masses. We will continue to evolve the line. Bringing his dreams to fruition and build his brand with the support of his fans, is our goal,” said widow Janelli Pickens.