Which is the bigger news story?

[Shogun Locc]

Which is the bigger news story?

 

[2-0-Sixx]

CBS

 

[mr.lemarc]

ufc partner i think

 

[thascary1]

CBS........a Bud light sponsorship, while nice, isn't nearly has much exsposure as free events on non cable channels. More people will tune in to a free event on CBS than they would pay for a ppv just because of Bud.

 

[MOREBASS]

CBS hands down. The highest rated MMA show ever had I believe 4.7 million viewers...

Network television shits on that figure. No comparison.

 

[2-0-Sixx]

^^the only risk though is that it will have to do much, much more than 4.7 million viewers on CBS in order for it to be successful. It could fail if they don't handle it right (which I don't think they will, but just sayin).

 

[MOREBASS]

True that. I don't follow EliteXC much, but hopefully they can pull it off...shit they got Kimbo...I know he has a lot of fans. Plus, its free...so all people have to do is tune in.

 

[WayCide-Ridah]

elitexc/cbs

 

[Mr. Nice Guy]

^^the only risk though is that it will have to do much, much more than 4.7 million viewers on CBS in order for it to be successful. It could fail if they don't handle it right (which I don't think they will, but just sayin).

Yeah I agree. CBS is a bigger deal, but if the show isn't getting the ratings, it will be cut. They are gonna need to do some heavy marketing/promotion to make sure that they get more than just the usual MMA fans tuned into CBS to watch their events.

 

[2-0-Sixx]

this is from an article back in November, which shows the challenge they will face with CBS:

MMA insiders believe CBS is looking at a Saturday night prime-time slot. CBS averaged a 4.5 rating in prime time on Nov. 24, a number no UFC event has approached. However, major UFC events such as Ken Shamrock vs. Tito Ortiz in 2006 and this year's Dan Henderson vs. Quinton Jackson Pride vs. UFC title unification match have beaten all network programming in the highly sought 18-34 male demographic despite airing on basic cable's Spike TV.

The Henderson-Jackson fight did a 5.7 in that demo. In males 18-49, it beat everything on both cable and network for the day, including a slew of major college football games. The right fight with the right hype could be a strong vehicle for advertisers to target young males, which CBS, an older-skewing network, is looking to capture.


The highest rating a UFC event has ever drawn is a 3.1, for both the aforementioned shows. Otherwise, the highest-rated Ultimate Fighter finals on Spike have done 2.0 ratings. That's a big success for Spike, but it would be a failure on CBS.​

So I'm not sure how many times they will be on CBS, but they just need to make sure to promote it correctly, and be smart about who fights.

 

[mr.lemarc]

^^yea that makes sense too