EA does not care about the quality of their games. They know that the mindless horde will run out and buy their game, based on name alone. Why else do they charge $10 more for the 360 and PS3 versions, when they are missing MANY features on the xbox and ps2 versions? They charge extra for content that has been free for over 15 years, like the alt jerseys in Madden, or even cheat codes in The Godfather and Tiger Woods.
But still, people line up like Lemmings to buy the next Madden, or Live, or anything they put out, and as long as they do, EA will put out worse and worse games.