Sure...(i was in a hurry with that anyways, i had to rush off to class)
What im basically gettin at is...i know of a LOT of 30's/40's aged people who aren't necessarily full-time rock fans, but used to listen to rock-style stuff, because it was popular, but now it isn't. So now that hip-hop is all over the airwaves, they WANNA get into it...but many rappers seem too "distant". You gotta relate to who you listen to SOMEHOW, and the one thing most people can relate to is good will.
One way around the good will approach is selling out, doing fake songs, doing r&b shit like a Ja Rule--true enough.....but the OTHER way around that is community involvement: fundraisers for churches or homeless shelters, cancer walks with EVERYBODY from your label there, volunteering for after-school sports/education programs, giving $1 from each album sale to charity, sponsoring (with food/drinks) a blood drive, getting young people registered to vote, etc. -- on your records, you can say and speak on anything you want...but OFF the record, people will see that you are a genuinely good person.
Basically....all that shit that politicians do, but you aren't looking for hundreds or thousands of dollars in campaign contributions. All you are looking for is the recognition that there ARE positive rappers out there--gangsta or otherwise--that are trying to give back.