They go in cycles. At WM 8 Vince got PISSED at Flair for bleeding. Then years later they go way beyond anything done with the attitude era. I think their viewpoint is, we need the parents to let the younger kids watch, as they are more likely to want to buy some
merchandise. When I was a kid, you could imagine some of the crap I would buy from them, and although I will always be a fan of the artform, I would not buy as much junk as I would have wanted at a young age. But it is a different ballgame altogether now, as when i was a kid, you could get stuff at the event, or from the mail in section in the middle of their magazine. And there was not nearly as much to choose from as they go from wwe.com