lol i liked von dutch for two reasons
1. it was from compton, and von dutch was a racist drunk. ill pinstriper.. did cars by hand
2. it was rather exclusive, $50 hats. had to go to l.a. to get it. not everyone was hip to it
it wasnt as pretentious as ed hardy... it just got too popular
and popular shit gets bootlegged..but when that shit was new and only celebs could get it you could pull bitches off your hat alone.