Half-Life 2 sound effects, references to Black Mesa, and music from the television show Lost lead many Half-Life fans to believe that this first-person "demo film" is something more than a fan-made homage to the game, and the movie's website certainly lends itself to that idea. Whatsinthebox.nl features a pulsing cube with a question mark, along with credits naming Tim Smit as the primary creator of the video. Tim Smit is a young Dutch man who once won appeared on the Discovery Channel program Mythbusters, debunking a myth about phone books. The website's title promises that "Soon the world will find out", while poking about in the CSS files we find the phrases "Every medium, as its ancestors" and "Every pro, has his anti's, now you think about that."