MIAMI, FL--(Marketwire - April 22, 2008) - Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN) is pleased to announce that Luther "Luke" Campbell will star in his own reality TV show, "Luke's Parental Advisory," on VH1.
The much-anticipated series will follow Mr. Campbell as he juggles being a dad to two teenagers, while running his publicly traded company, Luke Entertainment Group, as well as planning a wedding with his fiancée. The show will launch in the summer of 2008, coinciding with Luke Entertainment Group's major marketing campaigns that will create awareness of the Company's main revenue generating assets, such as www.UncleLuke.tv and potential upcoming music releases.
Luke Entertainment Group expects to reach millions of viewers through the syndicated program, with the intention of driving traffic to its entertainment portals and propelling www.UncleLuke.tv to the forefront of the hip-hop community's online social networking. Users will be able to view clips from the show, as well as download music, ringtones, and more from LEG's catalog of intellectual property.
"This cable TV show will help establish the LEG brand within the hip-hop community and drive traffic to our entertainment portals, like www.UncleLuke.tv and www.LukeSports.tv," says Luther Campbell, Luke Entertainment Group's CEO. "Until now, people have known me for my entrepreneurialism in the rap music industry. Now, they'll see me applying my skills as the first hip-hop artist to take a company public, taking the multi-billion dollar business of hip-hop to the next level."
The much-anticipated series will follow Mr. Campbell as he juggles being a dad to two teenagers, while running his publicly traded company, Luke Entertainment Group, as well as planning a wedding with his fiancée. The show will launch in the summer of 2008, coinciding with Luke Entertainment Group's major marketing campaigns that will create awareness of the Company's main revenue generating assets, such as www.UncleLuke.tv and potential upcoming music releases.
Luke Entertainment Group expects to reach millions of viewers through the syndicated program, with the intention of driving traffic to its entertainment portals and propelling www.UncleLuke.tv to the forefront of the hip-hop community's online social networking. Users will be able to view clips from the show, as well as download music, ringtones, and more from LEG's catalog of intellectual property.
"This cable TV show will help establish the LEG brand within the hip-hop community and drive traffic to our entertainment portals, like www.UncleLuke.tv and www.LukeSports.tv," says Luther Campbell, Luke Entertainment Group's CEO. "Until now, people have known me for my entrepreneurialism in the rap music industry. Now, they'll see me applying my skills as the first hip-hop artist to take a company public, taking the multi-billion dollar business of hip-hop to the next level."
