That's just one of many ways to do it, but of course if the song is taking off on iTunes then it's easier to get that attention. ...but as an artist / label etc. never settle for one way of doing things. Knock on every door possible and never settle for one thing. I mean, just because an artist blew up off a mixtape, myspace, facebook, iTunes etc doesn't mean it will work for everybody that floods that market.
A lot of artist make it sound like it's a big move to put it on iTunes. Like it really takes a talent, or you have to go through them to get it. And pay a fee to some independents to get online distribution. When it reality, you can do it yourself out of your own home.
There are too many artist out there right now still wet behind the ears and getting ripped off.
The game is not dirty, the people who are shady are messing it all up and washing their hands with, "It's a dirty game..."
Naw, Bro them people are the dirty ones. The reason artist went INDEPENDENT is because the the majors were dirty & the independents decided to run their own shit to avoid getting ripped off by the majors. The independent game should be a safe place & and artist should unite and dominate, but there are too many egos, big headed people and straight con-men messing it all up.
And people like that just contribute to holding the independent game back. People want to collab etc and fools want to charge like they on some Jay-Z level, but in reality when their names are dropped on regular folkz they all go, "Who? I've never heard of him."
And no, I don't believe you have to spend money to make money. Been there, done that & it doesn't work. Spend money on yourself, get booked for shows out of state and spend a little to get out there (that's spending money to make money.) On yourself.
Paying for features only get's you one thing, bragging rights, but I have yet to see anybody that I know to blow up off a feature, or go on to sell as many units off a name.