http://www.allhiphop.com/hiphopnews/?ID=4658
New York Rapper Tru Life Lands Deal With Roc La Familia
By Remmie Fresh
Date: 7/28/2005 3:55 pm
On Wednesday, Def Jam president Shawn “Jay-Z” Carter added to his new Roc regime with the signing of Tru Life, a rapper that has lurked in the underground for years.
The rapper was being pursued by Snoop Dogg, Sony, SRC/Universal and eventually Roc La Familia/Def Jam, according to a press release issued by the rapper’s camp.
Tru Life’s buzz grew exponentially after appearances on DJ Sickamore’s “I Can Make You Famous” mixtape and a brief high profile performance with Snoop at the Apollo Theater in Harlem this year.
While he’s gotten accolades recently, the Lower East Side rapper is arguably best known for a high profile appearance on the “Beef” DVD, which chronicled a now resolved feud with Mobb Deep.
Tru Life s now working on “Better Late Than Never” with Green Lantern and Kay Slay mixtape and he continues to get airplay with his 9th Wonder-produced anthem "The New New York."