Valentines Day part duex
I had no idea that it wasn't a nationally wide spread kinda thing.
http://en.wikipedia.org/wiki/Sweetest_Day
Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as Valentine's Day, it is still celebrated in parts of the United States, despite persistent allegations of being a "Hallmark holiday." [12] In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
Sweetest Day is an observance celebrated primarily in the Great Lakes region and parts of the Northeast United States on the third Saturday in October[1]. It is described by Retail Confectioners International, as "much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)" and an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed."[2] Sweetest Day has also been referred to as a "concocted promotion"[3] created by the candy industry solely to increase sales of candy.