STEINBERG SOLD TO YAMAHA FOR 28.5 MILLION

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HERESY

THE HIDDEN HAND...
Apr 25, 2002
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#1
http://www.global.yamaha.com/news/2004/20041221.html


YAMAHA reaches basic agreement to acquire all common stock of Germany-based Steinberg Media Technologies GmbH from Pinnacle Systems


Hardware/software integration to strengthen positions in music creation and sound equipment markets

YAMAHA CORPORATION (with its head office in 10-1, Nakazawa-cho, Hamamatsu-shi, Shizuoka; President: Shuji Ito) announces that it has reached a basic agreement to acquire 100% of the common stock of Steinberg Media Technologies GmbH, a division of Pinnacle Systems, Inc., a California-based maker and seller of video editing systems. The acquisition, which includes Steinberg’s US sales operations, took place through closed competitive bidding on December 20, 2004, US local time.

Founded in 1984, Steinberg Media Technologies is the market share leader in computer software used to produce music. Steinberg became part of the Pinnacle Systems Group in January 2003.

In the mid 1990s, YAMAHA forged a relationship with Steinberg by using its computer music products and bundled software. In April 2004, YAMAHA and Steinberg deepened their cooperative relationship with the Studio Connections initiative, a joint-development project to seamlessly integrate YAMAHA’s hardware products with Steinberg’s software.

Now, YAMAHA has reached agreement to acquire all of Steinberg’s common stock through closed competitive bidding. Eying growth in the music creation market and expanded sales of sound equipment, YAMAHA has incorporated Steinberg’s assets, including its strong technical capabilities in software development and intellectual property, into its Group efforts and further strengthened these activities through joint-development projects. Having determined that Steinberg’s competitive capabilities will be very formidable going forward, YAMAHA decided to acquire all of that company’s common stock through participation in closed competitive bidding.



Outline of agreement

1. YAMAHA will acquire all of Steinberg Media Technologies’ common stock from Pinnacle Systems.


2. YAMAHA will acquire Steinberg’s US sales business operated by Pinnacle*.
* YAMAHA plans for its wholly owned US sales subsidiary Yamaha Corporation of America (YCA) to oversee US sales of software developed by Steinberg.


3. The total acquisition amount is $28.5M. This acquisition will be effective in late January 2005 after the necessary legal steps were all taken.


With the acquisition of Steinberg, YAMAHA plans to further promote the Studio Connection initiative and realize seamless technical integration of hardware, such as synthesizers and digital mixers, and software. Another goal of the acquisition is to expand the market by making it easier for both general users and professionals alike to create music in a broad variety of genres.




Overviews of companies involved


Steinberg Media Technologies GmbH
Name : Steinberg Media Technologies GmbH

Address : Neuer Höltigbaum 22-32, 22143 Hamburg, Germany

Established : 1984

Capital ties : Became part of Pinnacle Systems, Inc., in January 2003

Representative : Andreas Stelling

Employees : 62

Major business : Development of music software

Major products : Digital audio work station software (Nuendo and Cubase)

Sales : Approx.13 million euros

Total assets : Approx. 4.3 million euros



Pinnacle Systems, Inc. Name : Pinnacle Systems, Inc.

Address : 280 North Bernardo Avenue Mountain View, CA 94043, USA

Established : 1986

Representative : Patti S. Hart

Employees : Approx.1,000

Major business : Manufacture and sales of video editing systems

Sales : Approx. $330 million

Total assets : Approx. $310 million






For further information, please contact

YAMAHA CORPORATION

Public & Investor Relations Group,
Public Relations Division
Mr. Mike Tanaka

TEL. +81-3-5488-6601
FAX +81-3-5488-5060



Visit Yamaha's website at http://www.global.yamaha.com/index.html
 

HERESY

THE HIDDEN HAND...
Apr 25, 2002
18,326
11,459
113
www.godscalamity.com
www.godscalamity.com
#5
^^^^^ I don't know why companies have slept on 1394. it makes no since to sleep on that type of technology. The only companies I see supporting the mlan protocol at this time(based on 1394 for those of you reading this) are digi design, korg, apogee and yamaha. where the hell is roland? emu? alesis? wake the hell up. 1 cable. people.....1 cable....



:hgk:
 
Apr 25, 2002
2,207
2
0
#6
I've heard it's because Yamaha is charging ridiculous prices to license it but I don't know that for fact. I also heard that Korg's support for it is very minimal and even finding an MLAN board is a pain in the ass.

Personally, I wish it was fully supported by all the major companies because it's shitting on everything else!
 
Jun 12, 2004
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deepsleeprecords.com
#7
What we are going to see from this is better software/hardware integration between Yamaha and Cubase/Nuendo.

Have any of you checked out their "studio connections" feature on Cubase SX3? If they go that route I'd probably be tempted to go with a whole lot of Yamaha products and rework my whole setup.

The reason why other companies are sleeping on Mlan is not purely licensing but also that every company out there wants to be the one that has that technology which everyone picks up on. I'm sure Korg, Roland, and others looked into something to compete against Mlan and actually Roland has the R-bus I believe. Which is the interface for connecting their Roland hardware together.

But hell, Korg even licensed XG technology from Yamaha for the Triton Extreme while they were at it. Which if it makes products for the consumer that much better with a slight price increase I'm all for it.

Better that Yamaha owns Steinberg rather than pinnacle owning Steinberg in my opinion.
 

HERESY

THE HIDDEN HAND...
Apr 25, 2002
18,326
11,459
113
www.godscalamity.com
www.godscalamity.com
#8
You have around 345,890,345,777,931,111 different fire wire/1394 cards on the market. You have various hardware interfaces that use 1394 (motu,digi design, presonus). You have a gizillion different external drives that can be connected with 1394. Why go any other way? MLAN/1394 is the NEW "usb" so to speak. R-bus does what? 8 channels? Yamaha has an adat light pipe expansion to compete with r-bus.


What we are going to see from this is better software/hardware integration between Yamaha and Cubase/Nuendo.


Damn right.