Why let him die and close the book on his life when you can let him live in shame after gettin knocked out, spit on, stripped naked, woke up and knocked out again, while the whole thing is recorded and put on the Internet and punk'd in front of the world? His ego and rep take damage right now. No choice but to get back, otherwise he'll get no respect. I think they knew what they were doin when they did him like that, know the possible effect or what might happen next. The thing is they dont think he'll do shit, called his bluff.