Original article: http://www.kotaku.com/gaming/sony/sony-to-lose-900m-in-20062007-on-ps3-launch-169963.php
A blurb so short, we might as well just quote it:
"Sony Corp. said on Thursday that it expected its game division to post a loss of about 100 billion yen in the current business year, hit by start-up costs for its PlayStation 3 game machine."
That’s almost a billion dollars Sony is looking to lose to launch the PS3. And to think that many of us thought Sony would actually learn from the mistakes of Microsoft: don’t sell your consoles at an insane loss and have enough of them at launch. Looks like neither will hold true.
Expensive AND rare.
A blurb so short, we might as well just quote it:
"Sony Corp. said on Thursday that it expected its game division to post a loss of about 100 billion yen in the current business year, hit by start-up costs for its PlayStation 3 game machine."
That’s almost a billion dollars Sony is looking to lose to launch the PS3. And to think that many of us thought Sony would actually learn from the mistakes of Microsoft: don’t sell your consoles at an insane loss and have enough of them at launch. Looks like neither will hold true.
Expensive AND rare.
