this is an email my potna sent me that does graphics out in new orleans...its a very game laced read...
What you’ve done with the One magazine and the new orleans black piece is far beyond remarkable.
I sometimes forget to mention the good. I think it’s assumed.
I really like your work..... if I don’t say it enough...mea culpa...but wait till you look back on your work a year from now....
So the answers about the sets and the weights are all wrong and I can see that in your design because that’s how my design used to look.
None of typesetting is based on emotion....not the technical side...and most of typesetting is almost scientific.
Helvetica (or whatever roman) is only made for 10, 11, and 12 point useage.
Helvetica medium is designed for 9, 8 & 7 point useage
helvetica bold is designed specifically for 6,4 & 4 pt useage
Helvetica light is designed for specifically 13,14,15 &16, 17 pont useage.
helvetica Thin is designed for 18,19, 20, 21, 22, 23, 24 point useage.
The bigger the typeface the lighter it needs to be to not look heavy in print or web in order
to keep the same harmony with the other size typefaces used on the page.
The smaller the typeface the heavier, darker and wider it needs to be to not look chunky in print or web in order
to keep the same harmony with the other size typefaces used on the page. Also with smaller typefaces sets they need space to breath,
so that they do not clog up when printing..and that it’s easy to read.
its’ a scale similar to that and there’s a line width and a formula that goes with all of this shit.
that formula dictates paragraph color and readability.
I can’t use the formula yet. I’m still learning how it works.
These are not hard and fast rules but if you don’t know them. you (i) will never understand type.
The system was actually set by calligraphers before the advent of the printing press .
Everyone kew this craft up unitll the introduction of the typewritter...then the computer...then people started thinking that BOLD
was just for emhpasis on a page and it was truly never meant for this purpose. at all.
Each Font is a toolcase of typefaces...like allen wrenches...you can’t use bigger allen wrenches on smaller holes because they were not made to fit.
!2 point type at a bold...unless that’s the desired color of the layout....does not work...
it’s the wrong wrench for the job but people ( even I ) force it to work because we are no longer working with metal type and the computer does not speak of the horrors that we do.
Each Font is a toolcase for typeface familys....each derivation of that family has specific purpose...Typefaces are tools that build paragragphs
like nails to drywall. and the house is the page.
Let me know what you think about this.
T.
I sometimes forget to mention the good. I think it’s assumed.
I really like your work..... if I don’t say it enough...mea culpa...but wait till you look back on your work a year from now....
So the answers about the sets and the weights are all wrong and I can see that in your design because that’s how my design used to look.
None of typesetting is based on emotion....not the technical side...and most of typesetting is almost scientific.
Helvetica (or whatever roman) is only made for 10, 11, and 12 point useage.
Helvetica medium is designed for 9, 8 & 7 point useage
helvetica bold is designed specifically for 6,4 & 4 pt useage
Helvetica light is designed for specifically 13,14,15 &16, 17 pont useage.
helvetica Thin is designed for 18,19, 20, 21, 22, 23, 24 point useage.
The bigger the typeface the lighter it needs to be to not look heavy in print or web in order
to keep the same harmony with the other size typefaces used on the page.
The smaller the typeface the heavier, darker and wider it needs to be to not look chunky in print or web in order
to keep the same harmony with the other size typefaces used on the page. Also with smaller typefaces sets they need space to breath,
so that they do not clog up when printing..and that it’s easy to read.
its’ a scale similar to that and there’s a line width and a formula that goes with all of this shit.
that formula dictates paragraph color and readability.
I can’t use the formula yet. I’m still learning how it works.
These are not hard and fast rules but if you don’t know them. you (i) will never understand type.
The system was actually set by calligraphers before the advent of the printing press .
Everyone kew this craft up unitll the introduction of the typewritter...then the computer...then people started thinking that BOLD
was just for emhpasis on a page and it was truly never meant for this purpose. at all.
Each Font is a toolcase of typefaces...like allen wrenches...you can’t use bigger allen wrenches on smaller holes because they were not made to fit.
!2 point type at a bold...unless that’s the desired color of the layout....does not work...
it’s the wrong wrench for the job but people ( even I ) force it to work because we are no longer working with metal type and the computer does not speak of the horrors that we do.
Each Font is a toolcase for typeface familys....each derivation of that family has specific purpose...Typefaces are tools that build paragragphs
like nails to drywall. and the house is the page.
Let me know what you think about this.
T.