A liquor company is cashing in on gang rivalry in San Diego by launching a controversial brand of vodka that maps the city’s gangs on its label. The vodka, named Southeast Red, is flying off shelves at liquor stores in the area. But it has sparked outrage among locals who claim it will stoke tensions between the groups and is ‘a disaster waiting to happen’.
The 80 proof alcohol hit liquor store shelves less than a month ago and, with its $20 price tag, is already selling out. The label’s map divides the southeastern region of San Diego into neighborhoods claimed...
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The 80 proof alcohol hit liquor store shelves less than a month ago and, with its $20 price tag, is already selling out. The label’s map divides the southeastern region of San Diego into neighborhoods claimed...
View Discussion Text