I agree we have to interact with each other, but more important is interacting with the fans. The people that actually BUY the music. I don't give a fuc if another known rapper doesn't know about me, but I give a fuc if that nigga, mexican, white, asian, etc drivin' down the street bumpin' rap, or in his walkman at school don't know about me. That's why I approach all of them as if they never heard about me. I never assume they already know who I am, that's why I'm always on the grind! That's the actuall rap consumer. That's who I'm concerned about. That's my thing, interacting with the fans. What niggaz gotta realize to that we will never blow up if we don't sell outside our circle of friends. That's why I'm at any event in Dago or when I'm out of town talkin' and tryna' sell to the fans. If I'm at a show not performing, and some known act is, you best believe I'm out front selling at least 5 to 10 cd's, and talkin' to as many people as possible and makin' myself visible to the fans. And I know the demographics, so I don't go just where the niggaz is at. I'm at events like the PB street fair (sold 21 cd's out there) to mostly whites, and some mexicans, but the love I received out there was lovely. I was kind of surprised.
I get hella frustrated watchin' the game from the sidelines. Seein' new artists on 106 park like Joe Budden, Chingy, and David Banner. They will NEVER put a new West Coast artist on there, shit they only play Snoop, and just debut an E-40 video, and never play it again. I don't know maybe it's our music. Maybe we need to re-evaluate. Joe Budden (garbage), Chingy, and the David Banner song can all be songs played in the club. Obviously you can't blow up without one (look at 50). The West just has to do em' but with our own twist. That's why I do songs like Faded & X-Rated. Look at what made the West blow up in the early 90's. Snoop and Dre had party songs. G Thing was a house party setting. Then they had these songs that were party songs, but with a street/west coast twist Gin & Juice, What's My Name, Dre Day, all of those song had a party vibe in the video. Ain't no fun is a party classic. We need to look at our history and see what blew the West up in the early 90's, and come with a new twist, especially from a new area like San Diego. We can do it. Another example Jayo's biggest hit was a club banger "Watcha Gon' Do", but it had a gangsta twist to it. Our city has put out albums in the last couple of years that our fadin' a gang of niggaz shit, but for the majors to come to the West again, it's going to take more than one West rapper goin' platinum. Why you think they givin' out deals in the South like it ain't shit. Because they have artists like Luda, Lil Flip, Cash Money, etc that went platinum all within a few years. What have we had? So ain't no majors trippin' off the West. Shit, if Def Jam couldn't get WC a well known West Coast legend to even go gold, what makes you think they have ANY faith in the rest of the West? It's a cold game.
I think we just need to keep puttin' out quality product, but re-evaluate our music only to a certain degree, because our shit is already hot, but we need to decide if we want to stay underground, or really blow up. And that's in the music! Don't get me wrong I'm not sayin' make mainstream shit. Keep it raw, but just express yourself from all angles (hard, party, street, sad, comical etc), because I don't know one nigga that's one way all the time. All Dago needs is the door opened. LA had their time. It's time for the New West. Dago.....keep grindin' ya'll. 1
C.S. Heat