Russia's Gazprom + Nigeria's NNPC = NIGAZ

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Apr 25, 2002
15,044
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#1
http://news.bbc.co.uk/2/hi/business/8118721.stm

Gazprom seals $2.5bn Nigeria deal


Russia's energy giant Gazprom has signed a $2.5bn (£1.53bn) deal with Nigeria's state operated NNPC, to invest in a new joint venture.

The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in Nigeria.

Analysts say the move could further strengthen Russia's role in supplying natural gas to Europe.

The agreement comes during a four-day African tour by Russian President Dmitry Medvedev.

As well as forming Nigaz, Russia is keen on developing a trans-African pipeline to transport Nigerian gas to Europe.

This could further reinforce Gazprom's already-strong influence over Europe's energy supplies.

'Commodity-rich'

"Russia has a number of goals [in Africa], one of which would be to take part in a growing competition for resources and markets on the continent - mainly with China," said Yaroslav Lissovolik, head economist with Deutsche Bank in Moscow.

Sergei Novikov, a spokesman for Rosatom, Russia's state-run civil nuclear energy agency, said the Nigaz deal would lay the foundations for building nuclear power reactors in Nigeria.

Nigeria has previously said it would like to develop a nuclear power plant to address its energy shortages.

Before visiting Nigeria, Mr Medvedev spent time in Egypt.

He is also visiting Namibia and Angola - which are rich in natural resources - during his trip, as he seeks to promote Russian business interests.

"Part of the agenda is to push Russia's credentials as a representative of commodity-rich developing countries with such forums as the G8 and the G20," said Ural Sib bank's chief strategist Chris Weafer said in a note to investors.

Chinese deal

Russia is not alone in seeking to secure energy deals overseas with commodity-rich nations.

Separately on Thursday, Chinese oil refiner Sinopec has made a $7.2bn bid to acquire oil exploration and producing firm Addax, which focuses on Africa and the Middle East.

If the deal is approved by regulators it would be the biggest foreign takeover by a Chinese firm.
 

drewski.kalonji

Shark Finning & Grinning
May 17, 2002
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Murky Bay Waters, CA
#3
Thanks for posting. China seems like the hungry beast and Russia is following suit promptly- journeying to Africa to take away the land from the people's feet just like europeans did and partially still do. I can't believe how much the motherland gets stomped on.
And as far as the firm's name highlighted, how do you take it? I wouldn't doubt its a big fuck you to the nigerian people from the russia "tycoons."
 
Apr 25, 2002
15,044
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#5
Branding blunder gives Russia-Nigeria energy linkup a bad nameJoint gas venture brokered by Dimitry Medvedev is labelled Nigaz
Luke Harding in Moscow
guardian.co.uk, Tuesday 30 June 2009 13.02 BST
http://www.guardian.co.uk/world/2009/jun/30/russia-nigeria-gas-name-blunder

It probably seemed a good idea at the time. But Russia's attempt to create a joint gas venture with Nigeria is set to become one of the classic branding disasters of all time ‑ after the new company was named Nigaz.

The venture was agreed last week during a four-day trip by Russia's president Dmitry Medvedev to Africa. The deal between Russia's Gazprom and Nigeria's state oil company was supposed to show off the Kremlin's growing interest in Africa's energy reserves.

Instead, the venture is now likely to be remembered for all the wrong reasons ‑ as a memorable PR blunder, worse than Chevrolet's Nova, which failed to sell in South America because it translates as "doesn't go" in Spanish.

Alert users of Twitter first highlighted the unfortunate English connotations of Nigaz, which appears to have eluded Medevedev's Russian-speaking delegation.

Writing on Monday, shunty 75 observed: "Nigaz is the name for the new Gazprom Nigeria venture. They need a new PR outfit. NO WAY!! Haha!!" Other twitterers also derided the name.

An article in Brand Republic pointed out the obvious: that the name has "rather different connotations" for English-speakers.

It recalled other international branding mishaps including the Ford Pinto ‑ which in Brazil means small penis ‑ and the Pepsi slogan "come alive with the Pepsi generation". In Taiwan this rousing motto translated as "Pepsi will bring your ancestors back from the dead".

It is unclear why nobody alerted Medevedev to the blunder. But one possible explanation is that the offending word is still widely used in Russia, and was even famously employed by the poet Vladimir Mayokovsky in the 1920s.

The new company Nigaz plans to invest at least $2.5bn (£1.5bn) in oil and gas exploration and aims to build refineries, pipelines and gas power stations across Nigeria.

"We have a chance to become major energy partners," Medvedev declared last week following a meeting with Nigeria's presient Umaru Yar'Adua in the capital Abuja.