Quick Apt.3/DNA Ent history

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Apr 25, 2002
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#1
I get asked this question a lot - "How did you come up with the name Apt.3? or How did you guys start Apt.3/DNA" so heres the fuckin story.

Apt.3 began as a comic book called "Something Is Wrong In Apt.3". Not many people know that Im a 4 year animation/illustration major. It was also named Apt.3 because that was the fuckin apartment I was living in at the time. Around the time of doing the comic, I did some drawings/work for Dre Dog and that started getting me more work with some Bay rap artists. I would always throw shit in the background of the drawings in the book like IMP posters, references to Bay rap, etc. Since I was such a huge Cougnut and C-Fresh ( IMP ) fan, Dre connected me with Cougnut and I shot him a copy of the comic. He got a kick out of it and we hung out a couple of times and eventually came up with the idea to do a magazine and record label with a compilation being our first release. The first issue of Apt.3 magazine had interviews with Cougnut, San Quinn, JT the Bigga Figga ( it was going to be a much longer interview but somebody stole the tape I had recorded it on at a party I threw in Apt.3 lol ), C-Fresh and 2-Illeven. In doing so, I was introduced to C-Fresh and Big Drawz of 2-Illeven, who would both end up being crucial parts of Apt.3/DNA. DJ Mark 7 ( who I had been friends with for years and had dj'ed for Ray Luv, Link Crew, Young D Boyz, etc ) gave me a cd with about 10 beats on it ( back in his mobb / slump days, courtesy of his ASR-10 ) and Cougnut and his boy Twan Goddi of Groundhogz wrote and freestyled to these beats for hours ( I have about 4 hours of video footage somewhere of them doing this, Twan is an awesome freestyler and watching Coug write and rap over diff beats was priceless ),

One of the first studio sessions we had to get the compilation going was with Twan Goddi ( whos song ended up being "Sheisty Individuals" ) and Millenium Thugs ( "Fuck Em All" ). A little known fact about Millenium Thugs is that the first verse is by a very young Killa Keise, who surprised the hell out of us all at the studio for getting in the booth and taking care of his verse on his first take. We knew he was gonna be super special since he was so young and was already a true professional in the studio. The compilation was also his first song on a recorded and released album and we were proud to have him on it. Baldhead Rick came next with "Soldiers of Fortune" and recorded his song "The Game" which ended up not being released until "Theme Music to Drug Dealinz and Killinz". Deco-D came down and did a really nice track next that ended up being ERASED on accident. This was back in the days of Reel to Reel, we didnt have the luxury of Pro Tools at the time. Mr. Doctor and Odysea came to the studio and did an interview for the magazine which never got into the final cut of the book and were also slated to do a track for the album but again, thanks to problems with the Adat machine, ended up having to leave to get to another studio and that track never ended up happening as well.

Around this time I met up with ADR of Triple 6. He and I hit it off well since we were both sick fucks. He recorded the first version of "Kill Em" that was produced by Mark 7, but it ended up not coming out on the album. ADR and I ended up working together a lot and eventually he and I became co-owners of the label.

Ill do part two later if anyone gives a shit.
 
Apr 25, 2002
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#8
Yeah Herm, its actually a sad situation. Cougnut had told me in his last interview how he wanted to get the group back together for a new IMP album. Ill try to post up that interview sometime or another - I know Fresh wants to collab again with Hitman Stingy and Rob V for a newer IMP project. Well see what happens
 
Apr 25, 2002
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#12
Lou was never a rapper, he was the hype man and the comedian. He was the guy that performed the "Let Your Hoe Go" skit on IMP's first full length cd, track 6 and the guy who did the "Nigga Rays" skit. Hes been on a few albums as that guy, Cellski's "Mr. Predictor", Apt.3 "The Soundtrack" on the song "Sick Tos Cuts The Rug", Big Drawz "The Eargasm", etc
 
Apr 25, 2002
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#13
Part 2

Through Big Drawz I met Big Ant. Ant was a big time "pharmacist" back in the day and had just began to get his feet wet in the underground music scene. We began hangin out and I introduced him to ADR. He had paid for the UDI "The Hangover" album and had just began to promote it when he got snitched on and nabbed up. Ant is extremely intelligent and knowledgable of laws and the system and ended up getting a 5 year sentence, got out on parole after 2 1/2. Ant had just worked out a deal with Louie Loc to put his album out as well right before he went in. He was also working on a compilation at that time, some of the songs ended up on "Theme Music...", including "Vacate The Room" and "Tragedy" with Louie and Cougnut.

After Ant went to Jamestown, ADR and I finished ADR's solo "Leviathans Creation". B-12 gave us a chance and distributed the first Apt.3 ( the re-issue ) Soundtrack and "Leviathans" through Bayside. We also met a good friend of ours around the same time, Ghazi. This was back when Ghazi had his first studio in the Tenderloin, right down the street from my apartment at the time. Ghazi did some of the recording, mixing and mastering on "Leviathans" and ended up doing most of our recording, mixing and mastering from then on. This was also right around the time of Cougnut's unfortunate passing on Sept 4, 2001. Then we had Sept 11, 2001. As if that day wasnt bad enough, they also had Cougnut's funeral. I've never seen more people gathered for a funeral in my life, he truly had a king's burial. It was also really eerie to be in Hunter's Point and look towards downtown SF and not see any traffic, airplanes, helicopters, etc. Frisco seemed to be a ghostown except for Nut's funeral.
 
Feb 23, 2003
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#14
HOW MUCH IS THE APT3/DNA LABEL WORTH NOW?? SINCE WHERE TALKIN ABOUT HISTORY OF THE LABEL AND TO CURE MY CURIOUS THOUGHTS...
 
Apr 25, 2002
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#15
The fuckin label is priceless. I dunno, 11 releases, 4 more slated for a the first quarter of 2006 - its worth as much as we get out of it. Independent music sales are shitty right now, believe me, the 3 of us who own it all have hustles and do the label for the love of the music
 
Nov 15, 2005
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#19
I'm always lookin' 4ward 2 any & all Apt 3/DNA work, projects, collabo's. Your hard work & efforts is appreciated. One luv, one nation. Keep it movin'.