PS3 Price Cut

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Nov 7, 2002
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#1
For those of you who have not bought a PS3 yet good news...

TOKYO (AFP) - Sony Corp. announced Monday a 100-dollar price cut for the PlayStation 3 in North America and plans for a beefed-up version of the console in a bid to catch up with rivals Nintendo and Microsoft.

Sony said it had cut the price of the PlayStation 3 (PS3) with a 60-gigabyte hard drive to 499 dollars in the key North American market, effective immediately.

It also unveiled plans to sell a version of the PS3 with a 80-gigabyte hard drive in North America from next month for 599 dollars, following its launch in South Korea last month.

"We're introducing the 80-gigabyte model and with that comes the price cut of the 60-gigabyte" version, said Sony Computer Entertainment spokeswoman Nanako Kato in Tokyo.

The 80-gigabyte model "isn't that much different from the 60 gigabyte (model). It comes with the same features but more capacity," she said.

Sony has no plans at present to cut the price of the PS3 -- or introduce the beefed up version -- in other markets, Kato said.

"It depends on the demand. Each market has different conditions," she said.

PS3 sales are trailing those of Nintendo's Wii and Microsoft's Xbox 360. The Wii outsold the PS3 by more than six to one in Japan in June, according to research from publisher Enterbrain.

US sales of the Wii with its simple motion-sensing controller have also outpaced those of the PS3.

Even after the price cut, the PS3 is still more expensive than its rivals -- the Wii cost 249 dollars in the United States while the Xbox 360 sells for 299 or 399 dollars.

Sony has much riding on the success of the PS3, which is seen as crucial to the iconic company's future after a series of setbacks, including recalls of millions of faulty computer batteries.

Sony suffered its biggest quarterly loss in four years in the three months to March partly because of its huge investment in the PS3.

Sony already slashed the price of the PS3 by 20 percent in Japan ahead of its launch here last November as it prepared for a fierce fight against the cheaper games consoles from Microsoft and Nintendo.
 

RB20

Sicc OG
Aug 22, 2003
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TOKZTLI said:
About time. I wonder if the cost of the games is going to go up to compensate?

No, that would just compound the problem. 59.99 is already too much. Sony just priced themselves out of the game at jump. I thought 399 for was alot for 360. But that is my limit. They HAD to force feed blu-ray to people, so that upped the price. There arent enough HDTV owners to justify force feeding that shit to people. Not to mention you can get up converting DVD players.

Me personally, I'll probably wait for the dual format player. No reason to have two different format players.
 
Jan 2, 2004
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#10
I just read that the price cut wasn't really a price cut.. They are just getting rid of the 60GB model..

A sort of clearance..

1up.com said:
E3 2007: Sony Confirms PS3 Price Cut Only Temporary
Sony Europe spoils surprise, America says it's true.
By Patrick Klepek, 07/13/2007
UPDATE: As a follow-up to this announcement, we asked SCEA about how potential customers might feel ripped off, given the $499 phaseout. Here's what they told us:

"We are offering the full-function 60GB PS3 for $100 less than the original price and we have ample supply to meet consumer needs for months. We think this is great news for the PlayStation fans. Throughout the remainder of the year, we will constantly be evaluating market conditions and will develop strategies to further meet the needs of consumers in this market."

ORIGINAL STORY: Sony Computer Entertainment America announced Monday the price cut in America was official. Sort of. PlayStation 3 launched with $499 and $599 SKUs (for the 20GB and 60BG machines, respectively). SCEA removed the 20GB SKU in April, but now the $499 is back due to a price cut and the $599 is coming back with a copy of MotorStorm and 80GB of hard drive space. Confused? Today, it gets worse.

It all starts because of Sony's European branch. Sony Computer Entertainment Europe President David Reeves told GamesIndustry.biz the $499 SKU will be phased out once the stock on shelves is gone. "All they're doing is taking their stock in trade that they've got at the moment of the 60GB model, marking the price down and it will all be gone by the end of July," he said.

Wait, maybe he misspoke. Maybe he didn't realize what America was doing. And maybe Kaz Hirai can clarify what's going on with Scandinavian TV show VG TV (as noticed by Next Gen). "[We do not] have a two-SKU strategy in the U.S.; We learned very quickly customers respond better to having one SKU than two. We dropped the price on the 60GB model -- as you know, that model is no longer in production [and] once it's no longer on store shelves it will just be the $600 SKU," said Hirai.

When two executives let things slip, there's a problem. So, is it true? SCEA confirmed to 1UP this morning that the phaseout is happening.

"The 60GB PS3 will be available in North America for $499 until supplies of that unit are depleted. We have ample inventory to meet the immediate needs of consumers in this territory for several months to come. We won't be making any further announcements regarding our PS3 model hardware strategy in North America until the 60GB model is exhausted and market conditions are evaluated."

What the heck is going on? Good question.
http://www.1up.com/do/newsStory?cId=3161297

After a good E3, Sony's not gonna gain any ground because people won't buy a 600 dollar console.