BOSTON -- Burger King is hoping the scent of its flame-broiled burger can stir romance as well as the appetite.
The fast food restaurant recently unveiled a new men's body spray called Flame, billed as "the scent of seduction with a hint of flame-broiled meat," the Boston Herald reported.
But would men actually wear the meaty fragrance?
One South Boston resident told the paper the scent was "very nice," but another man said it was "too heavy." But others simply wondered if the fragrance was a joke.
Flame can be purchased for $4 a bottle at Rickey’s, a New York City retailer, and on firemeetsdesire.com.
The fast food restaurant recently unveiled a new men's body spray called Flame, billed as "the scent of seduction with a hint of flame-broiled meat," the Boston Herald reported.
But would men actually wear the meaty fragrance?
One South Boston resident told the paper the scent was "very nice," but another man said it was "too heavy." But others simply wondered if the fragrance was a joke.
Flame can be purchased for $4 a bottle at Rickey’s, a New York City retailer, and on firemeetsdesire.com.