Jews were loaded onto trains and taken into concentration camps/death camps, such as Auschwitz. The first commercial depicts regular Americans being snatched out of the subway train in a similar fashion.
Just as Jews were snatched out of their homes by the Gestapo/nazis and taken into ghettos or concentration camps, the second commerical depicts regular Americans being forced out of their home in a similar fashion.
Hence, "The Holocaust Happened to People Like Us"
If you were being sarcastic, then I just wasted 5 minutes of my life, lol.