Netflix (NFLX) plans to increase the price for its unlimited streaming and DVD subscription by almost 60 percent, the company announced Tuesday.
For unlimited DVD and streaming service from the Los Gatos company, the subscription rate will go from $9.99 a month to $15.98 a month, according to a news release.
Netflix currently offers its fast-growing streaming service as part of DVD subscriptions, but they will now be split. DVD plans will start at $7.99 a month for customers who wish to receive one DVD at a time; unlimited streaming-only service will cost $7.99 a month. Hence, signing up for both of those plans would cost a customer the new rate of $15.98 a month.
"By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members," Andy Rendich, chief service and operations officer for Netflix, said in the release.
Existing customers' rates will change starting with their first bill on or after Sept. 1, the company announced; new customers will be charged the new rates immediately.
This marks the first time that Netflix hasn't bundled online streaming with its DVD-rental plans since it began sending video over high-speed Internet connections in 2007, the Associated Press reported.
Netflix stock was up $4.10 to $294.84 at 10:47 a.m. PDT on Tuesday in Nasdaq trading. The shares were up 65 percent this year before Tuesday, Bloomberg News reported.
http://www.mercurynews.com/los-gatos/ci_18462041
For unlimited DVD and streaming service from the Los Gatos company, the subscription rate will go from $9.99 a month to $15.98 a month, according to a news release.
Netflix currently offers its fast-growing streaming service as part of DVD subscriptions, but they will now be split. DVD plans will start at $7.99 a month for customers who wish to receive one DVD at a time; unlimited streaming-only service will cost $7.99 a month. Hence, signing up for both of those plans would cost a customer the new rate of $15.98 a month.
"By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members," Andy Rendich, chief service and operations officer for Netflix, said in the release.
Existing customers' rates will change starting with their first bill on or after Sept. 1, the company announced; new customers will be charged the new rates immediately.
This marks the first time that Netflix hasn't bundled online streaming with its DVD-rental plans since it began sending video over high-speed Internet connections in 2007, the Associated Press reported.
Netflix stock was up $4.10 to $294.84 at 10:47 a.m. PDT on Tuesday in Nasdaq trading. The shares were up 65 percent this year before Tuesday, Bloomberg News reported.
http://www.mercurynews.com/los-gatos/ci_18462041