After spending some time on this shit...I think that EA has won my loyalty back and even stronger now.
The game is dope everything from the variety of differnt types of tackles you can do, to the new kicking system...which takes some getting used to, unless you're like me and are used to the NBA 2K series free throws...its pretty much the same process...pull back on the analog stick...then push up and straight for the most accurate kick.
The running game is mindblowing IMO...and it just feels really smooth, and natural, as far as the movements go. The passing system is a lot like Madden 06's in that you can use the QB vision for precision passing. And another thing that I really like about this is that you can actually throw on the run without having to toggle your icons on or off...which IMO sucked ass, I'm glad they fixed it.
Back to the run game...they switched up the buttons a little bit, but I like what they did by making the 'A' button and juke move, instead of the right or left triggers...and the turbo button is now the 'R' trigger so it just feels a lot better.
Game is dope, and definitely worth the money. I was really skeptical about buying another EA game for the XBOX 360 because of how horrible Madden was...but this killed all of that and now I'm back on the train.