As the exclusive manufacturer of Beats headphones, Monster Cable’s sales accounted for half of the $1 billion headphone business in the US. But earlier this year, Monster Cable split from Dr. Dre’s iconic Beats headphones, as a result of HTC’s acquisition of a 51% state in Beats last summer for $300 million. The split left many wondering what was to become of Monster Cable.
Forbes sat down with Monster Cable CEO Noel Lee at SXSW earlier this month to ask the question we all want to know: what’s next in the post-Beat era? Mr. Lee wasn’t without answer. Turns out, Monster...
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Forbes sat down with Monster Cable CEO Noel Lee at SXSW earlier this month to ask the question we all want to know: what’s next in the post-Beat era? Mr. Lee wasn’t without answer. Turns out, Monster...
View Discussion Text