Master P. Launching Energy Drink

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May 10, 2002
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New No Limit Records CEO/Founder Master P is stepping into the energy drink game. P announced that he has partnered with "Who's Your Daddy, Inc," a licensing and branding company to release "King of Energy," a new drink hitting stores in June.

"King of Energy" will be in direct competition with Austrian-based "Red Bull," as well as Nelly's "Pimp Juice" Russell Simmons' "Def Con 3" and Lil' Jon's "Crunk Juice."

"King of Energy" is the first product released under P's new partnership with "Who's Your Daddy, Inc," a publicly traded company under the WYDY stock symbol with trademarks for over 300 products on five continents.

The new partnership is their initial release together in their plan for developing urban inspired mass marketing products through their licensing, marketing and branding division.

Look for Master P's new album, Ghetto Bill: The Best Hustler in the Game on June 21st on New No Limit/Koch Records.

The album will feature appearances from Lil' Romeo, G-Unit's Young Buck and younger brother Silkk the Shocker.

P will also be debuting his new line of luxury rims and wheels - P.Miller Signature Series by Asanti Luxury Wheels - in June.