Every few years, the Bay area re-enters the hip-hop arena on a national platform. For nearly a year now, San Francisco-based rapper LoveRance has been leading the latest movement all the way up the Billboard charts. To their credit, Bay artists always offer a sound that's vastly different from the formulaic imprint of what the mainstream labels a hit. As a result, LoveRance is experiencing the most rapidly growing music career San Francisco has seen in a while.
In 2011, the 24-year-old independently pressed up hard copies of a single song, "Up," which described what he does to and within a few months,...
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In 2011, the 24-year-old independently pressed up hard copies of a single song, "Up," which described what he does to and within a few months,...
View Discussion Text