Didn't see this posted...
Today, in New York, Jordan Brand officially unveiled the Air Jordan XX3, the high anticipated 23rd iteration of the worlds most respected and innovative basketball shoe. On hand were master designer Tinker Hatfield, Jordan Footwear Director Gentry Humphrey, Jordan Brand Manager Roman Vega and Nike’s VP of Corporate Responsibility Hannah Jones. Each of the four had a moment to share about the AJXX3 but it was the master chief Tinker Hatfield who unveiled the AJXX3 to a select group of journalists from the sneaker bloggers and all the way to design magazines. What’s interesting about this Air Jordan is that it was designed from the ground up including new machines that were created just to make this shoe. Another interesting aspect is that this is the first high performance basketball sneaker that takes the environment into account. With out creating a completely ‘green’ sneaker, the Air Jordan 23 has done everything possible to create less waste and use none toxic materials with out giving up performance. With the AJXX3 being the landmark sustainable sneaker, Nike will continue to use the Considered ethos in all their upcoming products. This is truly the most innovative Air Jordan and sneaker ever, but will it be the last numbered Air Jordan?
Take a look at the sneakers below:
Release Date: 1/25/2008
Release Date: 2/16/2008
Release Date: 2/23/2208
$230.00 each
Today, in New York, Jordan Brand officially unveiled the Air Jordan XX3, the high anticipated 23rd iteration of the worlds most respected and innovative basketball shoe. On hand were master designer Tinker Hatfield, Jordan Footwear Director Gentry Humphrey, Jordan Brand Manager Roman Vega and Nike’s VP of Corporate Responsibility Hannah Jones. Each of the four had a moment to share about the AJXX3 but it was the master chief Tinker Hatfield who unveiled the AJXX3 to a select group of journalists from the sneaker bloggers and all the way to design magazines. What’s interesting about this Air Jordan is that it was designed from the ground up including new machines that were created just to make this shoe. Another interesting aspect is that this is the first high performance basketball sneaker that takes the environment into account. With out creating a completely ‘green’ sneaker, the Air Jordan 23 has done everything possible to create less waste and use none toxic materials with out giving up performance. With the AJXX3 being the landmark sustainable sneaker, Nike will continue to use the Considered ethos in all their upcoming products. This is truly the most innovative Air Jordan and sneaker ever, but will it be the last numbered Air Jordan?
Take a look at the sneakers below:
Release Date: 1/25/2008
Release Date: 2/16/2008
Release Date: 2/23/2208
$230.00 each
