Thing about that gimmick is, it is drawing money and drawing exposure to Jay Lethal who was a very bland wrestler.
Plus it entertains the fans and right now, if he is entertaining the fans and people on T.V. keep watchin TNA when Lethal is on then it's a good sign that it works.
And right now, TNA needs all the people they can to draw attention to em, especially after the 7 shitty PPVs in a row