NEW ARBITRON PRESS RELEASE
NEW YORK, August 19, 2002
Weekly "Streamies" - people who have watched or listened to streaming media online in the past week - bought more than one and a half times the number of compact discs (CDs) in the past year than the average American, according to a new study by Arbitron Inc. (NYSE:ARB) and Edison Media Research.
The study, "Internet 9: The Media and Entertainment World of Online Consumers," found that weekly Streamies bought 21 CDs in the past year, compared to the average American, who bought 13 CDs.
"While some in the record industry have viewed streaming as a threat, this research indicates that Streamies are a very lucrative group of record buyers," said Bill Rose, vice president and general manager, Arbitron Webcast Services, Arbitron Inc.
*The study also found that residential broadband adoption has doubled in just under 18 months. Those with a cable modem or DSL Internet connection at home jumped from 12 percent in January 2001 to 28 percent in July 2002.
These and other new findings from the study will be presented during a live webcast on Thursday, September 5 at 12:00 Noon EDT. Those interested in viewing the free webcast can register at www.arbitron.com or www.edisonresearch.com.
Full release is below:
http://www.arbitron.com/newsroom/archive/08_19_02.htm
^^^^
This is so important because a lot of record labels, even the indies are still not clear on what internet radio does. I often have to explain to record labels that internet radio and peer file sharing are not the same thing. Alot of folks really think that internet radio is all about downloading music, when of course its not. In hardcore rap it is very hard to get airplay unless you are on one of a very few labels that have lots of scrilla to throw at the powers that be so the majority of our artists really need to exploit ANY other method of getting their music to the audience. Internet Radio can help sell albums, I have an advisory on my website telling folks that if they hear something they like, to find it and support it. Fuck I blew 1 large in the last year keeping SacTownRadio updated!
www.SacTownRadio.com
NEW YORK, August 19, 2002
Weekly "Streamies" - people who have watched or listened to streaming media online in the past week - bought more than one and a half times the number of compact discs (CDs) in the past year than the average American, according to a new study by Arbitron Inc. (NYSE:ARB) and Edison Media Research.
The study, "Internet 9: The Media and Entertainment World of Online Consumers," found that weekly Streamies bought 21 CDs in the past year, compared to the average American, who bought 13 CDs.
"While some in the record industry have viewed streaming as a threat, this research indicates that Streamies are a very lucrative group of record buyers," said Bill Rose, vice president and general manager, Arbitron Webcast Services, Arbitron Inc.
*The study also found that residential broadband adoption has doubled in just under 18 months. Those with a cable modem or DSL Internet connection at home jumped from 12 percent in January 2001 to 28 percent in July 2002.
These and other new findings from the study will be presented during a live webcast on Thursday, September 5 at 12:00 Noon EDT. Those interested in viewing the free webcast can register at www.arbitron.com or www.edisonresearch.com.
Full release is below:
http://www.arbitron.com/newsroom/archive/08_19_02.htm
^^^^
This is so important because a lot of record labels, even the indies are still not clear on what internet radio does. I often have to explain to record labels that internet radio and peer file sharing are not the same thing. Alot of folks really think that internet radio is all about downloading music, when of course its not. In hardcore rap it is very hard to get airplay unless you are on one of a very few labels that have lots of scrilla to throw at the powers that be so the majority of our artists really need to exploit ANY other method of getting their music to the audience. Internet Radio can help sell albums, I have an advisory on my website telling folks that if they hear something they like, to find it and support it. Fuck I blew 1 large in the last year keeping SacTownRadio updated!
www.SacTownRadio.com
