If these artists takeover, what will the mainstream hip hop game turn into?

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Jul 25, 2007
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#1
Lets say the whole down south sound gets played out like the boom bap era and artists such as Big K.R.I.T., Kendrick Lamar, Slaughterhouse, J.Cole, Nas, Method Man, (career gets resurrected) and Snoop to his regular self, takes over the mainstream like YMCMR and MMG are doing. Will more than half these rappers be forgotten and broke like MC Hammer? Will you be happy?
 

Rasan

Producer
May 17, 2002
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#2
Lets say the whole down south sound gets played out like the boom bap era and artists such as Big K.R.I.T., Kendrick Lamar, Slaughterhouse, J.Cole, Nas, Method Man, (career gets resurrected) and Snoop to his regular self, takes over the mainstream like YMCMR and MMG are doing. Will more than half these rappers be forgotten and broke like MC Hammer? Will you be happy?
the only those artists you described takeover is if they move some units. if the record companies see that it sells then i could see it happen
BIG K.R.I.T. - great music, but not enough people are checking for him imo
Kendrick Lamar - same deal
Slaughterhouse - great lyricists, but thats about it.
Nas - same deal as Slaughterhouse
Method Man - no
Snoop - no

the key right now imo is someone who is young who can crush MMG and Young Money. a young nigga who can make their own lane. until that happens, MMG and Young Money will dominate the game for a few more years. this is a good thread tho.
 
Jul 25, 2007
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#3
I can dig what your saying. The thing here is that I feel that there is no hope for it. Majority of these up and comers are afraid to come up with their own sound so they mimick with what's hot. This generation and the next generation is just getting dumber and way too stupid.
I truly believe the state of music itself is done. We are officially in the future where electronic shit took over. I heard that schools wiped out band classes and music classes. I guess learning from real instruments aren't appealing anymore.

I feel like I witnessed the greatest the music industry had to offer. From Marvin gaye, Michael Jackson, Eric b and rakim, babyface to bob Marley, 2pac,biggie, Janet Jackson, prince to Styx, green day and sublime, Miami bass era to boom bap.

I sure as hell ain't waiting for the new rhianna, linkin park, 2 chainz, Chris brown albums.

Dont judge me by my response I'm fuckin drunk and high right now and ranting hahaha
 

Rasan

Producer
May 17, 2002
19,730
24,632
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Chula Vista, South Bay, San Diego, California
#4
I can dig what your saying. The thing here is that I feel that there is no hope for it. Majority of these up and comers are afraid to come up with their own sound so they mimick with what's hot. This generation and the next generation is just getting dumber and way too stupid.
I truly believe the state of music itself is done. We are officially in the future where electronic shit took over. I heard that schools wiped out band classes and music classes. I guess learning from real instruments aren't appealing anymore.

I feel like I witnessed the greatest the music industry had to offer. From Marvin gaye, Michael Jackson, Eric b and rakim, babyface to bob Marley, 2pac,biggie, Janet Jackson, prince to Styx, green day and sublime, Miami bass era to boom bap.

I sure as hell ain't waiting for the new rhianna, linkin park, 2 chainz, Chris brown albums.

Dont judge me by my response I'm fuckin drunk and high right now and ranting hahaha
nah man you making perfect sense here. i'm an optimist by nature so hey lol
bro, you cant even debate with these fucks anymore. they get so offended if you tell them that lil wayne is a fag, or rick ross is fake etc. they start to cry and get emotional. back in our era we had a nice lil debate and it was cool.
you are right about music production. i started making beats when i was 12. you know what i used to make beats? a DR5, my dad's 4 track recorder, and some crummy yamaha keyboard lol shit back then you had to have skill, musical knowledge to make music. its too accessible and easy now. there's variation in the beats either. and dont get me started on R&B. niggas is singing over rap beats.
back in the 90's we had a lot of options for rap. we had gangsta rap, hip hop, midwest, down south, bay area, east coast. like when you heard a song you could automatically tell what region is from. now shit all sounds the same, and its for a purpose, they are against individuality. back then there were many niggas on top. now? this is the top tier of rappers right now:

Drake
Nicki Minaj
Rick Ross
Lil Wayne

thats it. check the soundscan nigga, nobody else aint really sellin shit but them.
we will see tho. as long as we have the underground we will be ok. but its funny underground rappers try to sound like the top tier niggas! why?! lol
 
Apr 20, 2005
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#6
hiphop thats gonna sell is always gonna be the shit that makes bitches dance. i dont think that will ever change. when rappers with good lyrics start learning how to pick good beats the quality might change. but i think ymcmb will have the game on lock jaw for the next 2 years imo. unless......detox drops and dr dre just goes on some kind of no limit-ish run. which probably wont happen. i would be surprised if Black Hippy ever drops an album under Aftermath
 
Dec 2, 2011
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Mhu thulan
illuminatiguy.tumblr.com
#7
as much i would like to see my favorite rappers to make i big again, they won't, kids and women who don't know how to google buys most of the records and they don't check no old rappers

and most of the new rappers who i like to listen to are too grimy for mainstream radio right now

rap game fucked up
 

ThaG

Sicc OG
Jun 30, 2005
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#8
The South has dominated hip-hop for more than a decade now. This can change, of course, but I have reasos to doubt it

1) Something that is overlooked is the purely demographic aspect of things. Hip-hop started in New York, then spread to other major urban areas, which made California the logical next place for it to blow up, but the place with the largest African-American population has always been and still is the South. So it was only a matter of hip-hop becoming as popular in the South as it had become elsewhere for the South to become the dominant region simply because once its popularity was equalized everywhere, the South would be the place where most of the talent would come from. For purely demographic reasons, as I said.

2) We live in the post-regional era of hip-hop now, with regional styles becoming extinct, except for trap music from the South which is dominating for the above-mentioned reasons. This makes it both easy and extremely difficult to establish new styles. It is easy because every up-and-coming artist has exposure to basically the whole world through the internet so if they come up with something new and original, they can create a following. However, in the same time, it is very very difficult to overturn the established style, for the same reason - because thousands of other artists are making music in the dominant style, and that's a huge momentum to be overcome for anyone on their own. Back in the days it was quite different - someone would come up with a new style, then only have to get it established in their local area, which is much easier task than establishing a sound nationwide or worldwide. And once a local style was established in a given area, there was a large enough local scene that could carry that style nationwide if some artists were picked by a major label and the style caught on. That intermediate step does not exis any more so while everyone can create a small following it is difficult to see how a major change could happen soon - it will have to be someone coming up with something truly revolutionary. The artists mentioned by the OP are mostly washed up, I can't imagine them in that role.
 

ThaG

Sicc OG
Jun 30, 2005
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#9
this is the top tier of rappers right now:

Drake
Nicki Minaj
Rick Ross
Lil Wayne
And three of those can hardly be classified as hip-hop at this point...

thats it. check the soundscan nigga, nobody else aint really sellin shit but them.
we will see tho. as long as we have the underground we will be ok. but its funny underground rappers try to sound like the top tier niggas! why?! lol
It has to be said that this has been the case of a decade now though.

The reason is, again, the everyone is connected to the whole world 24/7. Back in the 90s you would have what's on TV to tell you where the mainstream is. But unless you sat in front of the TV all day, you would be spending your time in your local environment and your mind would be on your local environment (and, obviously, if you sat in front of the TV all day, you would never make it as a rapper), which would naturally allow for a local style to develop and that style would be more hardcore than what's on TV because it would be much more immediately connected to the street. In the era of iPhones and constant internet access, this is not the case anymore - people spend much more of their time in the virtual reality the gadgets present to them, so naturally the music they make converges more and more to what is in that virtual reality that bombards them 24/7.
 
Feb 8, 2003
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#10
the south is gonna keep running rap/urban music for a very very long time probaly after we all dead on here. most the factors for the business are in ATL or Miami. the 90s era will never comeback if that what this thread is getting at.


so get use to Young Money and Maybach Music Group they not going no where anytime soon. the generation and expectations totally changed. The people who complain look like bitter old people or just too old and dont realize it yet. If you dont like the new era then quit listening to rap or just play some oldie rap albums from the 90s. Even R&B music changed to the dance techno type sound you can even listen to the new Usher, Chris Brown albums for proof.
 
Feb 8, 2003
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#11
as much i would like to see my favorite rappers to make i big again, they won't, kids and women who don't know how to google buys most of the records and they don't check no old rappers

Thats true. they know how to google, thing is they just dont know who to google for.

Not to mention they think alot that 90s shit is garbage and sound outdated. trust me i know i have all kinds of family members coming up in this era and no lie they think most the old shit is wack except for tupac, biggie, nas and some others.
 

0R0

Girbaud Shuttle Jeans
Dec 10, 2006
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BasedWorld
#12
The internet is the new radio. People getting deals off youtube plays. ASAP Rocky had 2 hot videos online, 8 songs floating around & got a $3 million deal. All without the album sales or radio play. It's going to be a few years until we see what changes come after deals like OFWGKTA, Black Hippy & A$AP are able to run their initial course. Very interesting times we're in right now.
 
Apr 2, 2010
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#14
I can't attest to the people you named for the initial shift in the industry, but there needs to be a change. The same methods never work for a long period of time which is why certain genres of music dominate only for a decade or two, I think hip hop is on its last lag as far as the top artists go.
 
Feb 8, 2003
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#15
The internet is the new radio. People getting deals off youtube plays. ASAP Rocky had 2 hot videos online, 8 songs floating around & got a $3 million deal. All without the album sales or radio play. It's going to be a few years until we see what changes come after deals like OFWGKTA, Black Hippy & A$AP are able to run their initial course. Very interesting times we're in right now.

dont forget to add cheif keef, kreyshawn, soulja boy, lex luger to that list too. they all got deals from online prescences.
 
Feb 8, 2003
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#16
also another thing for now is it seems to be exceptable to live a lie or be something your not bc street cred or resume dont seem to be now factor these days for a rapper when back in the 90s your career could be ended if you didnt live or experience somethe shit you rapped about.
 
Dec 3, 2009
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#17
I don';t know but the radio is wack....

I just buy and support real rappers like tech N9ne...
Bone, Brotha Lynch etc....

Of new people... I do like Yelawolf..
and MGK is ok.. they can at least flow..a nd are violent with the raps...

both of them kill lil wayne.. nikki ninja..and drake easily on the mic...

So there is still some hope... at least some good rap is coming out...

as far as the radio I just ignore it now...

I just buy Ice cube CDs.. and support the real....
 

ThaG

Sicc OG
Jun 30, 2005
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#18
the south is gonna keep running rap/urban music for a very very long time probaly after we all dead on here. most the factors for the business are in ATL or Miami. the 90s era will never comeback if that what this thread is getting at.


so get use to Young Money and Maybach Music Group they not going no where anytime soon. the generation and expectations totally changed. The people who complain look like bitter old people or just too old and dont realize it yet. If you dont like the new era then quit listening to rap or just play some oldie rap albums from the 90s. Even R&B music changed to the dance techno type sound you can even listen to the new Usher, Chris Brown albums for proof.
That'a s very poor attitude though. Sheepish herd behavior basically - whatever is hot, I am going to learn to like it just because I need to fit in with the times. Objectively speaking the quality of music has gone down dramatically from the mid 90s until now. And yes, I am biased but I am not entirely biased - there is plenty of new music I like, but I can confidently say that the bubble-gum electropop shit is garbage by any standards (except if that's all you know because you've lived all your life being spoon-fed canned entetainment of the same quality and style). And that's without even going into the whole issue of subject matter. I'd rather point this out instead of force myself into liking BS.
 

GHP

Sicc OG
Jul 21, 2002
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#19
The music business is a young mans game. Only a few old artists have what it takes to stay relevant past their prescribed shelf lives, especially in rap music. Out of all the young rappers, I see Big KRIT as hands down the most talented with the biggest chance at superstardom. Most of the other rappers mentioned at the top of the thread should have already have gotten their shot and are too old at this point. They still can flex their business brains or ghostwriting skills though.