try putting a little bit of reverb on the snare every once in a while, not on every snare but maybe like on one snare every 8bars.
you could also drop elements of your beat at certain times, then bring them back in.....you know, like how Jay-Dilla does
or try adding some sound fx, or a voice....like a "uh" or whatever
throw some strings in paned all the way to the right in the second verse (if sending the whole beat)