Wow, that shit got real racist real quick, lol ... Some knowledgeable cats over there though.
If Chuck would have won, UFC, Pride and MMA in general would have skyrocketed in popularity. All of the hype and press hinged upon Chuck avenging the loss to Rampage.
The week leading up to the fight, MMA had it's own tab on ESPN.com, and Chuck's face was all over ESPN.com, & ESPN. I went to ESPN.com 5 minutes after the fight was over, the MMA tab from the front page was gone and there was only a direct link to Sherdogg for info pretty much hidden in the upper right hand corner of the front page.
Like one of those cats said on sherdog, UFC didn't do a great job of marketing Rampage. If Rampage would have had at least one more fight BEFORE his title shot, he might have been a little more familiar to the casual UFC fan.