I know lot's of people in different genres of music, but rap is the one who get's the finger pointed at when it comes to the music business going bad.
The thing is, most rappers toot their own horn and are quick to call a freshly recorded song by them, a "HIT" / "CLASSIC" / "FIRE". They have forgotten that it's not your job as a rapper to run your mouth about your own shit. Promotion is now overkill and reached a point where nothing really catches attention. It's all placed in the same mixing pot with the rest.....never to be listened to.
Most are satisfied with placing their cd's in the mom & pop's stores etc etc and focus on how tight the cover is gonna look before they even put the pen to a pad. They already have the cover done and not one beat to write to. That's another thing that's killing the game. Some refuse to catch up to the new methods in selling music and stepping outside the box and really pushing your product from the comfort of your own home to the neutral people outside your area.
Most have forgotten to let the crowd decide if it's a Hit, Classic or Fire. And take the time to search for the crowd that listens to your genre of music. Don't run and tell all you rapper friends you dropped an album. It's pretty much dead in the water after that, as it plays though the ears of the next man who's doing the same thing you are. Independent rappers believe in showing love and support, but in reality, there is no support. Support should be from the neutral crowd who's not doing the same thing you are. And somebody who is gonna play your music because they truly like it, not because they're trying to keep it cool with you as a friend. I don't believe in supporting my area to the fullest because the reality is, they're are a lot of artist that straight suck. And they may feel that way towards me, but difference is, I don't take it personal, nor dislike them as a person for it.
It's a discourage & a harsh reality check to many in this game, but that is what separates the ones who continue the journey non-stop.
Do your best and if your truly that good, the real people outside your circle of Homies will speak and let you know.
Be humble and expect nothing in return. Life is too short to not have fun in what you are doing.