But as the '90s wore on, and MTV noticed the big dollars generated by gangsta rappers and their associates, the mirror began to crack. Ice Cube faded into Mack 10, Biggie was replaced by the LOX, and Nas gave way to Nastradamus. As the music became more popular, it became more of a cartoon—eventually, the only cartoon in town. Despite an occasional hit by the Roots or Talib Kweli, the popular face of rap has been defined by acts in the mold of Biggie or Tupac, but with less talent and almost no perspective.
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