Got Nelly? Rapper Does Milk Ad
1 hour, 38 minutes ago
(12/06/02, 5 p.m. ET) - Forget about it being hot--have you got milk in herre? Rap star Nelly is the latest celebrity--and first hip-hop artist--to sport a milk mustache, in a new photo for the successful "Got Milk?" ad campaign.
In addition to the usual Band-Aid on his face, the rapper sports the milky 'stache in a photo shot by the California Milk Processor Board. As an extra touch, Nelly also has the ad copy "tattooed" on his bare chest, reading "Nine essential nutrients. What active bodies need. Got milk?"
The ad launched this month in weekly and monthly magazines. "Hip hop continues to be one of the most popular music styles among teens, who look to people like Nelly as role models," Kurt Graetzer, CEO of the "Got milk?"/Milk Mustache campaign, said in a statement.
"Through this new ad, we hope that the millions of Nelly fans will see that even rap stars need the nine essential nutrients in milk to help keep their bodies and bones healthy, which will hopefully inspire them to drink enough milk everyday," he said.
Other African-American celebrities who've appeared in the ad series include Whoopi Goldberg (news), filmmaker Spike Lee (news), supermodel Tyra Banks (news), pro tennis star sisters Serena and Venus Williams (news - web sites), track-and-field athlete Marion Jones (news - web sites), and football player Terrell Davis. Behind-the-scenes footage of Nelly's milk photo shoot can be found at whymilk.com.
--Darryl Morden, Los Angeles
1 hour, 38 minutes ago
(12/06/02, 5 p.m. ET) - Forget about it being hot--have you got milk in herre? Rap star Nelly is the latest celebrity--and first hip-hop artist--to sport a milk mustache, in a new photo for the successful "Got Milk?" ad campaign.
In addition to the usual Band-Aid on his face, the rapper sports the milky 'stache in a photo shot by the California Milk Processor Board. As an extra touch, Nelly also has the ad copy "tattooed" on his bare chest, reading "Nine essential nutrients. What active bodies need. Got milk?"
The ad launched this month in weekly and monthly magazines. "Hip hop continues to be one of the most popular music styles among teens, who look to people like Nelly as role models," Kurt Graetzer, CEO of the "Got milk?"/Milk Mustache campaign, said in a statement.
"Through this new ad, we hope that the millions of Nelly fans will see that even rap stars need the nine essential nutrients in milk to help keep their bodies and bones healthy, which will hopefully inspire them to drink enough milk everyday," he said.
Other African-American celebrities who've appeared in the ad series include Whoopi Goldberg (news), filmmaker Spike Lee (news), supermodel Tyra Banks (news), pro tennis star sisters Serena and Venus Williams (news - web sites), track-and-field athlete Marion Jones (news - web sites), and football player Terrell Davis. Behind-the-scenes footage of Nelly's milk photo shoot can be found at whymilk.com.
--Darryl Morden, Los Angeles